millennial generation
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2022 ◽  
Vol 10 (1) ◽  
Author(s):  
Susan Hopkins

In her fascinating but frustrating new book, <em>Very Important People: Status and Beauty in the Global Party Circuit</em>, American sociologist, Ashley Mears (2020) offers both academic and mainstream readers a titillating, cross-over tour around the “cool” nightclub and party scene of the “global elite.” It is perhaps not so much global, however, as American, in the sense of the heteropatriarchal, middle-aged, male, working rich of America (or more precisely of its financial capital New York), jetting into their traditional party hotspots of Miami, Saint-Tropez, or the French Riviera, to party with young women who are (indirectly) paid (in-kind) to pose with them. Whether intentional or unintentional, along the way Mears also offers a dark mirror to the fears and fantasies of a rather lost millennial generation, raised in a new media, image age, which has coupled fast and furious performative excess to old fashioned sexual objectification, in the guise of fun and empowerment for the beautiful people.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patrizia Gazzola ◽  
Daniele Grechi ◽  
Enrica Pavione ◽  
Gloria Gilardoni

PurposeThe role of sustainability is predominant in many aspects of consumer purchasing decisions. Millennials and young people are, in this field, potential players who buy and consume wine with ecosustainable decisions but, in the literature, these aspects are analyzed with nonuniform findings. This paper aims to investigate the wine consumption among young people belonging to the millennial generation, Y generation and Z generation considering also the gender.Design/methodology/approachThis study uses a questionnaire with 2000 respondents. The data are analyzed to understand consumption decisions in the wine sector. This information is analyzed through descriptive and inferential statistics (hypothesis test and multiple regression).FindingsThe results of the paper show a clear propensity to be sustainable of the young generation compared with the elderly, highlighting the role of Millennials. Moreover, considering gender, there is a greater sustainable wine tendency (considering both the environmental and the economic/decisional component) in female compared with male.Research limitations/implicationsThis work reflects the Italian reality of the pre-COVID-19 period. Obviously, the pandemic situation and the geographic scenario analyzed could change the results of a second wave of the survey.Social implicationsThis study contributes to improve the knowledge concerning the wine consumption habits of Italian young generations.Originality/valueThe paper manages to underline the different aspects of sustainability in the wine purchasing decisions by young consumers by focusing on the considered generations.


2022 ◽  
Author(s):  
Nur Hidayati

This research covers Instagram social media problems that have an impact on the development of cyber literature among the millennial generation. In the digital era that is growing rapidly, communication technology cannot be damned. Today's technology is certainly inseparable from the human need to communicate and socialize. The development of global technology allows a change in human lifestyle in socializing, which was limited initially to interpersonal communication through face-to-face. Still, it is now developing by utilizing communication media such as smartphones or through other social media such as WhatsApp, Facebook, Twitter, or Instagram, which allows users to be registered on a site. Service-based to create profiles. This study aimed to determine the influence of Instagram social media on cyber literature among the millennial generation. This study will use data analysis through observations and references to previous research as a reference by comparing, analyzing, and then combining them before being used to complete the material for this research. The author will describe the results of observations regarding the millennial generation in dealing with the phenomenon of cyber literature, which is facilitated through the social media Instagram.


2022 ◽  
Author(s):  
Amrina Rosada Dhuhuriyah ◽  
Aprilia Dewantari ◽  
Tiara Alifia Rahmatika ◽  
Gisela Rose Karita ◽  
Moses Glorino Rumambo Pandin

Indonesian is the identity of all Indonesian citizens. Language itself is very important for human life. With language, we can communicate with one another, considering that humans are social creatures who cannot live without each other's help. However, the use of language should not be underestimated. The use and pronunciation must be properly understood so that there are no misunderstandings or other unwanted things. The development of the times and globalization have affected the existence of languages that are currently starting to lose their authenticity. One example is the use of slang as a daily word until the authenticity (original word) is slowly forgotten. As well as the use of foreign languages that are more attractive to the millennial generation. The lack of interest of the younger generation in learning linguistic rules is also one of the factors in changing the existence of Indonesian. The background of the research is about the existence of language, especially Indonesian to the changing era. The purpose of writing this paper is to show the public, especially the millennial generation the importance of maintaining the existence of linguistic rules. Because as good citizens we must maintain and preserve our national identity.


Author(s):  
Faruq Hasan Asy’ari

<p><em>The millennial generation is a generation born between 1980-2000 when there was rapid technological progress and continues to grow. They are called the millennial generation because they are the generation that lives at the turn of the millennium. Simultaneously in today's digital technology began to penetrate into human life rapidly. When viewed from the age, this millennial generation is between 21-41 years old. In this paper, data were obtained from articles and journals, books, and news sources in the mass media. This study uses descriptive analysis method to analyze the data. A leader is someone who is able to move others by commanding, directing, and guiding others, in order to take action in order to achieve an expected goal according to the agreement. With the development of the times, many leaders emerged because of the demands and environmental conditions at this time. Then in the growing era of the millennial generation, the government should have prepared what the millennial generation needs so that they will become ideal leaders for the Indonesian people. In order to be realized, the millennial generation as the regeneration of the nation's leaders must be prepared from an early age by providing nationalism, religion, character and moral education.</em></p>


2022 ◽  
Vol 21 (2) ◽  
pp. 275-296
Author(s):  
Adelia Octaviani

Keberhasilan dakwah sangat ditentukan oleh strategi yang dipilih oleh da’i. Dakwah aktual dan kontekstual merupakan salah satu cara yang dapat dipilih agar pesan efektif mempengaruhi kesadaran dan perilaku masyarakat. Artikel ini bertujuan untuk mengkonstruksi strategi dakwah digital dalam konteks generasi milenial. Melalui pendekatan antropologi digital, artikel ini mengeksplorasi salah satu aktifitas yaitu komunitas Shift yang dipimpinan Hanan Attaki dimana ia melakukan dakwah digital dengan sasaran utama generasi milenial. Dalam studi ini ditelusuri beberapa media sosial yang sering digunakan oleh Hanan Attaki, yaitu Youtube dan Instagram. Studi ini menunjukkan terdapat sejumlah model komunikasi yang bisa dibangun melalui dakwah digital yang menjangkau sasaran dakwah baru yaitu komunitas milenial. Aktualitas tema dakwah dan kontekstual dakwah yang relevan dengan karakteristik generasi milenial yaitu IT minded dan memiliki mobilitas yang tinggi sehingga membentuk moda komunikasi dakwah yang berciri representasi budaya sebagai penentu efektivitas dalam menjangkau kesadaran dan perilaku sasaran dakwah.The success of da'wah is largely determined by the strategy chosen by the Islamic preacher. Actual and contextual da'wah is one of ways that can be chosen by Islamic preacher so that messages can effectively influence people's awareness and behavior. The aim of this study is to construct a digital da'wah strategy in the context of the millennial generation. Through a digital anthropological approach, this study explores one of the activities, namely the Shift community led by Hanan Attaki where he conducts digital da'wah with the main target of the millennial generation. In this study, several social media are often used by Hanan Attaki, namely Youtube and Instagram. This study shows that there are a number of communication models that can be built through digital da'wah that reach new da'wah targets, namely the millennial community. The actuality of the da'wah theme and contextual da'wah that is relevant to the characteristics of the millennial generation, namely IT minded and it has high mobility and make a form of da'wah communication which characterized by cultural representation as a determinant of effectiveness in reaching awareness and behavior of da'wah targets.


Author(s):  
Riesty Amaylia Safitri

<em>In 2020, the year the demographic bonus begins, the millennial generation is in the age range of 20 years to 40 years. This age is a productive age which is predicted to be the backbone of Indonesia's change. However, before achieving the optimization of the demographic bonus which is considered to have a positive impact, Indonesia was first hit by the Covid-19 outbreak with a very fast transmission. Not wanting to linger in uncertainty when the pandemic will end, the Government finally decided to live side by side with Cov19, one of which was by issuing a New Normal policy with the aim of keeping people productive and safe from Covid-19 during the pandemic. Therefore, the community needs a role model that can be used as an ideal role model and example. The millennial generation with all the characteristics and skills they have in this phase is seen as being able to become a role model in facing rapid changes and new orders in society. The approach used is a qualitative approach using literature study methods from books, journals and other sources relevant to the title. The result of this paper is that the productive age of the millennial generation has been in the take off phase, meaning that it can be used as a role model by the community.</em>


Author(s):  
Muhammad Azmi ◽  
Siti Marfuah

<p><em>The millennial generation is a member of society who has received a gift in the midst of globalization. All aspects of their lives cannot be separated from their gadgets and the rapid flow of information in cyberspace. This certainly has an influence on the formation of their perspective on politics. This paper provides an overview of the perspectives of students of the History Education Study Program, FKIP Mulawarman University about the ideal leader in the eyes of the millennial generation. The survey results show that their ideal leader is an open, critical and able to communicate with the millennial generation, especially through cyberspace.</em><em></em></p>


Author(s):  
Riki Andi Saputro

<p><em>Leadership is an ability or strength in a person to lead and influence others in terms of work, where the goal is to achieve predetermined goals. The development of today's era has influenced all aspects, including aspects of leadership style. In today's millennial generation, the challenge of having an ideal leader that fits the current era is very big. This study aims to see how the ideal leadership style. The focus of the research is to examine the ideal leadership style for the millennial generation. The method used in this research is literature study related to theory and references. The results of the research on the ideal leadership style for the millennial generation, namely effective government will be realized if the leader can meet the qualifications as a credible leader, has the ability, intellect, good vision and has integrity, honesty and loyalty to interests. from the community. Building a region that is led must have a foundation, namely independence and entrepreneurship that gives pleasure and satisfaction to the community. Leadership in the millennial era has a unique approach because digitalization that has penetrated the world of work no longer allows leaders to act conventionally.</em></p>


Author(s):  
Ayu Febrianti Akbar

<em>Leadership is an important part in all areas of life to achieve goals. The reality is that there is often a crisis of public trust in leaders. With the discovery of many cases that seem inappropriate and ethical by leaders and the rise of current leadership practices that adopt leadership models from outside. Meanwhile, the leader who is expected from the perspective of the millennial generation is to have the ability, intellectuality, integrity, honesty and vision that is far ahead in line with the progress of the times and is able to apply the values of local wisdom. Efforts to overcome leadership problems in the millennial era require directed and concrete actions. One of them is by exploring the philosophy of Javanese leadership based on local wisdom. the current leader had jumped too far from his essence footing. Asta Brata is symbolized by eight natural characters or can be interpreted as eight conditions that must be held by a leader. Mastery of these eight characteristics is the most ideal and appropriate leadership trait to be applied. The purpose is to find out the relevance of Asta Bratha's teachings in the millennial era. This type of research is library research. The data collection method used is the documentation method. Conclusion of the concept of leadership based on the philosophy of Asta Bratha Presenting ideal leadership for millennials</em>


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