One of the enduring and unfortunate trends of the 1980s and 1990s has been the wholesale adoption of business language and methods by higher education administrators. Responding to public pressure to be more accountable, a changing environment, and the reality of having to do more with less, higher education leaders have looked to business methods and techniques for ways to rationalize the intellectual work and methods of discovery characteristic of the academy. In the process, they have alienated the faculty, won few friends in the business community, and impoverished the language of higher education administration. "Strategic Change in Colleges and Universities" represents one of the latest offspring of a literature whose lineage can be tracked backed to George Keller's (1983) "Academic Strategy."