The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing Firms

2007 ◽  
Vol 19 (6) ◽  
pp. 765-788 ◽  
Author(s):  
Johan Frishammar ◽  
Sven Åke Hörte
2003 ◽  
Vol 07 (04) ◽  
pp. 475-499 ◽  
Author(s):  
JEEN-SU LIM ◽  
THOMAS W. SHARKEY ◽  
JOHN H. HEINRICHS

This study is an exploratory investigation into the role of new product development practices in the internationalisation process. Specifically, the relationship among five identified new product development practices and three export involvement stages is explored.The analysis of survey data obtained from a national sample of U.S. manufacturing firms provide support for the contention that certain new product development capabilities must exist at all stages of the internationalisation process. The results further support the argument that a subset of new product development capabilities must exist for the firm to pursue strategies that will result in a higher degree of export involvement.


2012 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Perminas Pangeran

This study examines the effect of two strategic orientations, market orientation and entrepreneurial orientation, on financial performance in new product development. Drawing upon a sample of 137 micro, small, and medium-sized firms, multiple regression was used for testing four hypotheses. The results show thata market orientation and risk taking were positively related to financial performance in new product development, while innovativeness and risk taking show no such relationship.Keywords: market orientation, entrepreneurial orientation, and new product


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yunqing Liu ◽  
Min Wang

PurposeThis paper examines the relationship of entrepreneurial orientation (EO), new product development (NPD), legitimacy (political and market) and firm performance (FP). The authors investigate how and when EO improves FP in high-tech small and medium-size enterprises (SMEs).Design/methodology/approachThe paper formulates 5 hypotheses from literature review and theoretical deduction. The hypotheses are tested using ordinary least squares (OLS) regression with data collected from 219 randomly selected SMEs operating in high-tech industries of China.FindingsThe findings show that the mechanism of EO improve FP in high-tech SMEs by considering NPD as a mediator and legitimacy as moderators: (1) NPD plays a mediating role in the relationship between EO and FP, (2) market legitimacy (ML) positively moderating the effect of EO on FP and (3) both political legitimacy (PL) and ML positively moderating the effect of NPD on FP.Research limitations/implicationsFor the limitations, the firms the authors’ surveyed are SMEs that are not listed companies, which cause some limitations. For the implications, the authors propose some recommendations based on the findings to help Chinese SMEs to enhance performance.Originality/valueThe existing research on EO–FP linkage remains elusive findings. The paper reconciled the inconsistency by providing a nuanced mechanism of how EO promotes FP in high-tech SMEs of Chinese transition economy. By explain the important role of NPD in high-tech SMEs, the findings shed light on the mediators between EO and FP and the moderators. By emphasize the different role of ML and PL in determining EO–FP and NPD–FP linkages, the findings illustrate the peculiarity of contingency factors in a transition economy.


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