Abstract
This paper presents a strategic approach for implementing a Smart Pedestrian Network (SPN) navigation System that is geared towards promoting sustainable mobility. The SPN system is being designed to reach multiple market segments by providing information on suitable walking routes aiming to satisfy potential users’ needs, but also multiple stakeholder demands. The paper presents the main objectives of the SPN system as well as its system structure, application features, functions, and relevant data sources. The proposed strategic implementation framework deems necessary for scaling up so that the SPN system is successfully implemented in a variety of urban conditions. The framework emphasizes the element of adaptability, so that SPN can be adjusted where and when necessary, to deal with a variety of contexts and specific sustainable mobility issues, depending on the particular municipality conditions. The proposed framework combines elements of both the waterfall and agile software development methods, as well as, aspects of Open Innovation, Customer Involvement and Co-Creation taking a multiple stakeholder approach.
Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks
