CONCEPT OF AN ADVANCED TRAVELER INFORMATION SYSTEM TESTBED FOR THE BAY AREA: RESEARCH ISSUES

1994 ◽  
Vol 2 (1) ◽  
pp. 45-71 ◽  
Author(s):  
Asad J. Khattak ◽  
Haitham M. Al-Deek ◽  
Randolph W. Hall
Author(s):  
Jacqueline M. Golob ◽  
Genevieve Giuliano

An evaluation study of the Smart Traveler Automated Ridematching Service is reported. This advanced traveler information system (ATIS) demonstration used a fully automated Touch-Tone telephone system to offer real-time ride matching service for just 1 day or for conventional carpool arrangements. An innovative feature was an automated messaging system in which a computer was used to dial up and leave recorded messages with potential matches. The system failed to perform as intended, and problems were experienced with the generation of computer-based reports for monitoring purposes. The demonstration revealed a low level of use and a mismatch with the needs of the market. Lessons are drawn for future ATIS initiatives.


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