The Effects of Sensation Seeking, Misperceptions of Peer Consumption, and Believability of Social Norms Messages on Alcohol Consumption

The study adopts a qualitative comparative approach to better understand how different dimensions affect social norms regulating alcohol consumption. Female and male attitudes towards drunkenness were analysed on the basis of data from 27 focus groups involving a total of 166 participants from Italy, Finland and Sweden, grouped by age cohort (17–20 and 50–65 years) and educational level. Results suggest that gendered drinking norms may be affected more by the drinking culture than by the degree of gender equality, thus providing a possible explanation of why gender differences in drinking are not always consistent with broader gender inequalities.

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Group identification as a moderator of the relationship between perceived social norms and alcohol consumption.

Psychology of Addictive Behaviors ◽

10.1037/a0019944 ◽

2010 ◽

Vol 24 (3) ◽

pp. 522-528 ◽

Cited By ~ 97

Author(s):

Clayton Neighbors ◽

Joseph W. LaBrie ◽

Justin F. Hummer ◽

Melissa A. Lewis ◽

Christine M. Lee ◽

...

Keyword(s):

Alcohol Consumption ◽

Social Norms ◽

Group Identification ◽

Perceived Social Norms ◽

The Relationship

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Association between sensation seeking and alcohol consumption in French college students: Some ecological data collected in “open bar” parties

Personality and Individual Differences ◽

10.1016/j.paid.2007.05.003 ◽

2007 ◽

Vol 43 (7) ◽

pp. 1950-1959 ◽

Cited By ~ 10

Author(s):

Fabien D. Legrand ◽

Montserrat Gomà-i-freixanet ◽

Matthieu L. Kaltenbach ◽

Philippe M. Joly

Keyword(s):

College Students ◽

Alcohol Consumption ◽

Sensation Seeking ◽

Ecological Data

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Student estimations of peer alcohol consumption: Links between the Social Norms Approach and the Health Promoting University concept

Scandinavian Journal of Public Health ◽

10.1177/1403494814545107 ◽

2014 ◽

Vol 42 (15_suppl) ◽

pp. 52-59 ◽

Cited By ~ 14

Author(s):

Christiane Stock ◽

John Mcalaney ◽

Claudia Pischke ◽

Bart Vriesacker ◽

Guido Van Hal ◽

...

Keyword(s):

Alcohol Consumption ◽

Social Norms ◽

The Social ◽

Health Promoting ◽

Health Promoting University

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Moderating Effects of Social Norms and Alcohol Consumption on Message Framing in Responsible Drinking Campaigns: Value from Deviance Regulation Theory

Health Communication ◽

10.1080/10410236.2019.1593077 ◽

2019 ◽

Vol 35 (7) ◽

pp. 793-803 ◽

Cited By ~ 4

Author(s):

Sun-Young Park ◽

Hyunsang Son ◽

Jaejin Lee ◽

Eun Go

Keyword(s):

Alcohol Consumption ◽

Social Norms ◽

Message Framing ◽

Moderating Effects ◽

Regulation Theory ◽

Régulation Theory

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College Student Perceptions on Campus Alcohol Policies and Consumption Patterns

Journal of Drug Education ◽

10.2190/de.41.4.a ◽

2011 ◽

Vol 41 (4) ◽

pp. 345-358 ◽

Cited By ~ 5

Author(s):

Brenda L. Marshall ◽

Katherine J. Roberts ◽

Joseph W. Donnelly ◽

Imani N. Rutledge

Keyword(s):

College Student ◽

Alcohol Consumption ◽

Behavior Change ◽

Social Norms ◽

Student Perceptions ◽

Consumption Patterns ◽

Public College ◽

Alcohol Policies ◽

Knowledge And Attitudes ◽

Social Events

Environmental strategies for colleges and universities to reduce alcohol consumption among their students include the development and enforcement of campus alcohol policies. This study examines students' knowledge and attitudes toward campus alcohol policies and how they relate to alcohol consumption and alcohol social norms. A sample of 422 freshman students was surveyed during their first month at a 4-year public college. Findings indicated that the majority of students (89%) were aware of campus policies, yet of those who were aware, less than half (44%) were accepting of these campus rules and regulations. In addition, the majority (79%) of students drank at social events, despite this behavior being in direct violation of campus alcohol policies. However, those who supported campus rules consumed significantly less alcohol at social events than those who opposed or had no opinion of the rules. Also, those who supported the rules perceived that their peers and students in general consumed significantly less alcohol at social events than those who were opposed or had no opinion. This outcome supports the premise established by several theories of behavior change including the theory of planned behavior, which state that behavior is influenced less by knowledge than by attitude and intention.

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