Attribute Priming Effects and Presidential Candidate Evaluation: The Conditionality of Political Sophistication

2011 ◽  
Vol 14 (3) ◽  
pp. 315-342 ◽  
Author(s):  
Sungtae Ha
Keyword(s):  
Presidential Candidate ◽  
Candidate Evaluation ◽  
Political Sophistication ◽  
Priming Effects ◽  
Attribute Priming

Attribute-Priming Effects on Presidential Approval: The Role of Risk Perception and Trust in Government Regulation

2018 ◽  
Vol 54 (03) ◽  
pp. 1840004
Author(s):  
YUE TAN ◽  
PING SHAW
Keyword(s):  
Government Regulation ◽  
Semantic Network ◽  
Trust In Government ◽  
Semantic Network Analysis ◽  
Presidential Approval ◽  
Priming Effects ◽  
Combining Data ◽  
Attribute Priming ◽  
Presidential Performance

Combining data from a content analysis of leading newspapers, a random-sampled national survey ([Formula: see text]), and a semantic network analysis of Facebook postings, this study applies Network Agenda Setting and attribute-priming effects to examine how perceptions of risks, benefits, and trust in government regulation influenced the public’s evaluation of the Presidential performance in the 2012 controversy over imports of American beef in Taiwan. The results show that only perceived risks to health directly affected the public’s evaluation of the President; other types of risks damaged the public’s trust in government regulation, which consequently harmed their evaluation of the President’s performance.

The Effects of Gender Cues and Political Sophistication on Candidate Evaluation

2016 ◽  
Vol 43 (7) ◽  
pp. 922-944 ◽  
Author(s):  
Jason C. Coronel ◽  
Kara D. Federmeier
Keyword(s):  
Candidate Evaluation ◽  
Political Sophistication

scholarly journals Political Sophistication and Presidential Candidate Considerations: Disentangling the Effects of Knowledge, Interest, and Media Exposure

2013 ◽  
Vol 33 ◽  
pp. 271-293
Author(s):  
Jeff R. DeWitt
Keyword(s):  
Methodological Approach ◽  
Media Exposure ◽  
Presidential Candidate ◽  
Political Sophistication ◽  
Candidate Evaluations ◽  
Specific Expertise

Answers to political sophistication questions are typically tied to theoretical or normative assumptions, which produce given sets of operational guidelines. In this study, I develop an understanding of election specific expertise, conceived of as three distinct dimensions—knowledge, interest, and media exposure. This methodological approach helps provide a richer appreciation of the unique effects of each dimension on the nature, number, and breadth of candidate considerations employed by voters. Results lend support for the overriding claim that sophistication is a critical source of heterogeneity within the American electorate. The classic democratic competency standard of an issue-driven voting public is achieved through a more knowledgeable, interested citizenry. At the same time, knowledge and interest produce divergent influences on particular types of personality-based candidate evaluations while media exposure is most remarkable for its absence of explanatory value.

Is the Personal Always Political?

2017 ◽  
Vol 38 (3) ◽  
pp. 133-143 ◽  
Author(s):  
Danny Osborne ◽  
Yannick Dufresne ◽  
Gregory Eady ◽  
Jennifer Lees-Marshment ◽  
Cliff van der Linden
Keyword(s):  
Survey Data ◽  
National Survey ◽  
Negative Relationship ◽  
Openness To Experience ◽  
Political Sophistication ◽  
Knowledge Based

Abstract. Research demonstrates that the negative relationship between Openness to Experience and conservatism is heightened among the informed. We extend this literature using national survey data (Study 1; N = 13,203) and data from students (Study 2; N = 311). As predicted, education – a correlate of political sophistication – strengthened the negative relationship between Openness and conservatism (Study 1). Study 2 employed a knowledge-based measure of political sophistication to show that the Openness × Political Sophistication interaction was restricted to the Openness aspect of Openness. These studies demonstrate that knowledge helps people align their ideology with their personality, but that the Openness × Political Sophistication interaction is specific to one aspect of Openness – nuances that are overlooked in the literature.

The Direction of Affective Priming as a Function of Trait Anxiety When Naming Target Words With Regular and Irregular Pronunciation

2004 ◽  
Vol 51 (3) ◽  
pp. 180-190 ◽  
Author(s):  
Michael P. Berner ◽  
Markus A. Maier
Keyword(s):  
Trait Anxiety ◽  
Reading Aloud ◽  
Naming Task ◽  
Affective Priming ◽  
Priming Effects ◽  
Expected Effect ◽  
Negative Affective Priming ◽  
Whole Word ◽  
German Data ◽  
Target Words

Abstract. Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task ( Maier, Berner, & Pekrun, 2003 ): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.

The “Big Two” in Political Communication

2013 ◽  
Vol 44 (2) ◽  
pp. 117-128 ◽  
Author(s):  
Mauro Bertolotti ◽  
Patrizia Catellani ◽  
Karen M. Douglas ◽  
Robbie M. Sutton
Keyword(s):  
Political Communication ◽  
Experimental Studies ◽  
Two Dimensions ◽  
Political Sophistication

In two experimental studies (conducted in Britain and Italy), participants read about a politician answering to leadership- versus morality-related allegations using either downward counterfactuals (“things could have been worse, if ...”) or upward counterfactuals (“things could have been better, if ...”). Downward messages increased the perception of the politician’s leadership, while both downward and upward messages increased morality perception. Political sophistication moderated the effect of message direction, with downward messages increasing perceived morality in low sophisticates and upward messages increasing perceived morality in high sophisticates. In the latter group, the acknowledgment of an intent to take responsibility mediated morality judgment. Results were consistent across different countries, highlighting previously unexplored effects of communication on the perception of the “Big Two” dimensions.

Combining the Post-Cue Task and the Perceptual Identification Task to Assess Parallel Activation and Mutual Facilitation of Related Primes and Targets

2018 ◽  
Vol 65 (2) ◽  
pp. 84-97 ◽  
Author(s):  
Demian Scherer ◽  
Dirk Wentura
Keyword(s):  
Semantic Priming ◽  
Stimulus Onset ◽  
The Other ◽  
Perceptual Identification ◽  
Identification Task ◽  
Priming Effects ◽  
Priming Paradigm ◽  
Parallel Activation ◽  
Prime Target

Abstract. Recent theories assume a mutual facilitation in case of semantic overlap for concepts being activated simultaneously. We provide evidence for this claim using a semantic priming paradigm. To test for mutual facilitation of related concepts, a perceptual identification task was employed, presenting prime-target pairs briefly and masked, with an SOA of 0 ms (i.e., prime and target were presented concurrently, one above the other). Participants were instructed to identify the target. In Experiment 1, a cue defining the target was presented at stimulus onset, whereas in Experiment 2 the cue was not presented before the offset of stimuli. Accordingly, in Experiment 2, a post-cue task was merged with the perceptual identification task. We obtained significant semantic priming effects in both experiments. This result is compatible with the view that two concepts can both be activated in parallel and can mutually facilitate each other if they are related.

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