Investigating the Role of Responsible Gambling Strategy in Perspective of Employees

2012 ◽  
Vol 12 (2) ◽  
pp. 107-126 ◽  
Author(s):  
Hak-Jun Song ◽  
Hye-Mi Lee ◽  
Jin-Young Lee
2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.


2019 ◽  
pp. 181-208 ◽  
Author(s):  
Joachim Haeusler

This stakeholder suggests that any interaction with existing, prospective, or former customers falls within the scope of responsible gambling. The responsible gambling strategy determines how responsibility is shared between customers and gambling operators and assigns to the customer adequate intervention options based on the entirety of available information on his or her ability to make responsible decisions. The author argues that responsible gambling activities should aim to intervene as early as possible and as little as necessary, leaving as much responsibility with the consumer as viable. Eventually, operators cannot—in some cases—avoid accepting the full responsibility and must impose restrictions even against the volition of the consumer. Even though the customer might have the final decision on whether and to what extent to gamble, operators have the final decision—based on their own risk-management and well-documented observations—whether to continue serving the customer to avoid taking part in continued self-harm. This process must, however, be conducted in a transparent and nondiscriminatory manner.


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