Framing democracy: stadium financing and civic paternalism in Test Market, USA

Right issue is when a firm announces its plan to publicly offer additional shares of common stock after Initial Public Offering (IPO). The aim of this research are to test market stock price and examine the role of growth opportunities in stock price reaction to right issue announcement. Sample was taking from companies which been listed in Jakarta Stock Exchange and publish right issue from 1998 to 2005. To measure growth opportunities, the companies were divided into 2 groups, growth and mature. This classification using Tobin’s q proxy method (market-book value ratio). The research have final conclusion, that is at right issue announcement in Jakarta Stock Exchange, market give positive reaction and statistically significant, and so in normal period.

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Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure

Journal of Marketing Research ◽

10.2307/3151386 ◽

1987 ◽

Vol 24 (4) ◽

pp. 389 ◽

Cited By ~ 63

Author(s):

Trudy A. Cameron ◽

Michelle D. James

Keyword(s):

Willingness To Pay ◽

Survey Data ◽

Evaluation Procedure ◽

Market Evaluation ◽

Test Market

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Test Market

Dictionary of Marketing Communications ◽

10.4135/9781452229669.n3656 ◽

2012 ◽

Keyword(s):

Test Market

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Targeting as the basis for pre-test market of lithium-ion battery

10.1063/1.5010641 ◽

2017 ◽

Author(s):

Yuniaristanto ◽

R. Zakaria ◽

V. H. L. Saputri ◽

W. Sutopo ◽

E. A. Kadir

Keyword(s):

Lithium Ion Battery ◽

Lithium Ion ◽

Test Market

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Quantification of Continuous Glass Filaments on Eclipse Cigarettes Retrieved from the Test Market

Inhalation Toxicology ◽

10.1080/713857448 ◽

2003 ◽

Vol 15 (7) ◽

pp. 715-725

Author(s):

Mark Higuchi ◽

Paul Ayres ◽

James Swauger ◽

Philip Deal ◽

Tom Guy ◽

...

Keyword(s):

Continuous Glass ◽

Test Market

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Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure

Journal of Marketing Research ◽

10.1177/002224378702400406 ◽

1987 ◽

Vol 24 (4) ◽

pp. 389-395 ◽

Cited By ~ 51

Author(s):

Trudy A. Cameron ◽

Michelle D. James

Keyword(s):

Maximum Likelihood ◽

Maximum Likelihood Estimation ◽

Market Research ◽

Likelihood Estimation ◽

Ordinary Least Squares ◽

Evaluation Procedure ◽

Estimation Technique ◽

Least Squares Regression ◽

Market Evaluation ◽

Test Market

Closed-ended contingent valuation surveys are used to assess demands in hypothetical markets and recently have been applied widely to the valuation of (non-market) environmental resources. This interviewing strategy holds considerable promise for more general market research applications. The authors describe a new maximum likelihood estimation technique for use with these special data. Unlike previously used methods, the estimated models are as easy to interpret as ordinary least squares regression results and the results can be approximated accurately by packaged probit estimation routines.

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Pre-Test-Market Models: Validation and Managerial Implications

Journal of Marketing Research ◽

10.1177/002224378302000301 ◽

1983 ◽

Vol 20 (3) ◽

pp. 221-234 ◽

Cited By ~ 28

Author(s):

Glen L. Urban ◽

Gerald M. Katz

Keyword(s):

Value Of Information ◽

Predictive Accuracy ◽

Market Model ◽

Decision Analysis Model ◽

Bayesian Decision ◽

Analysis Model ◽

Market Shares ◽

Managerial Implications ◽

Test Market ◽

Models Validation

The predictive accuracy of a widely used pre-test-market model (ASSESSOR) is analyzed. The standard deviation between pre-test-market and test-market shares is 1.99 share points before adjustments for achieved awareness, distribution, and sampling and 1.12 share points after adjustment. Sixty-three percent of those products tested passed the pre-test screen and 66% of these were subsequently successful in test market. A Bayesian decision analysis model is formulated and a “typical” case shows a positive value of information. Although some conditions are identified under which a test market may be bypassed, in the authors’ opinion both pre-test and test-market procedures should be used in all but exceptional situations.

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