Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure

1987 ◽  
Vol 24 (4) ◽  
pp. 389 ◽  
Author(s):  
Trudy A. Cameron ◽  
Michelle D. James
Keyword(s):  
Willingness To Pay ◽  
Survey Data ◽  
Evaluation Procedure ◽  
Market Evaluation ◽  
Test Market

Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure

1987 ◽  
Vol 24 (4) ◽  
pp. 389-395 ◽  
Author(s):  
Trudy A. Cameron ◽  
Michelle D. James
Keyword(s):  
Maximum Likelihood ◽  
Maximum Likelihood Estimation ◽  
Market Research ◽  
Likelihood Estimation ◽  
Ordinary Least Squares ◽  
Evaluation Procedure ◽  
Estimation Technique ◽  
Least Squares Regression ◽  
Market Evaluation ◽  
Test Market

Closed-ended contingent valuation surveys are used to assess demands in hypothetical markets and recently have been applied widely to the valuation of (non-market) environmental resources. This interviewing strategy holds considerable promise for more general market research applications. The authors describe a new maximum likelihood estimation technique for use with these special data. Unlike previously used methods, the estimated models are as easy to interpret as ordinary least squares regression results and the results can be approximated accurately by packaged probit estimation routines.

Willingness to pay for environmental quality: Evidence from survey data

1980 ◽  
Vol 4 (4) ◽  
pp. 325-330 ◽  
Author(s):  
J POLINARD ◽  
R WRINKLE
Keyword(s):  
Willingness To Pay ◽  
Survey Data ◽  
Environmental Quality ◽  
Quality Evidence

scholarly journals Why Are Women Penalized in Product Markets?

2019 ◽  
Vol 5 ◽  
pp. 237802311986102 ◽  
Author(s):  
Tamar Kricheli-Katz ◽  
Tali Regev ◽  
Shelley Correll
Keyword(s):  
Willingness To Pay ◽  
Survey Data ◽  
Gender Gap ◽  
Gender Stereotypes ◽  
Market Price ◽  
Product Markets ◽  
Using Data

Previous research using data from eBay found that women receive lower prices than men when selling the exact same products. The current project explores why this gender gap obtains and why some products have larger gender price gaps than others. To answer these questions, we exploit the variation in the gender price gap across products found in the earlier eBay data together with new survey data on the perceptions people have about seemingly male-typed and female-typed products and about people’s uncertainty about the prices of products. We show that women are penalized more for selling products that are perceived to be typically owned by men compared to products that are perceived to be typically owned by women. We further demonstrate that the effects of gender stereotypes are greater when buyers’ uncertainty increases: when buyers are uncertain about their willingness to pay for a product or about its market price, women sellers are penalized more.

scholarly journals Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 ◽  
Vol 15 (2) ◽  
pp. 171-191 ◽  
Author(s):  
Alvin J. Silk ◽  
Glen L. Urban
Keyword(s):  
Failure Rate ◽  
Packaged Goods ◽  
Measurement Methodology ◽  
Case Application ◽  
Market Evaluation ◽  
Test Market ◽  
Improved Methods

The substantial failure rate of new packaged goods in test markets has stimulated firms to seek improved methods of pre-test-market evaluation. A set of measurement procedures and models designed to produce estimates of the sales potential of a new packaged good before test marketing is presented. A case application of the system also is discussed.

Tourists’ willingness to pay for nature-based tourism experiences.

2020 ◽  
Author(s):  
May Kristin Vespestad ◽  
Thomas Gressnes
Keyword(s):  
Willingness To Pay ◽  
Public Good ◽  
Survey Data ◽  
Environmental Concern ◽  
Management Decisions ◽  
Nature Tourism ◽  
Quantitative Survey ◽  
Environmental Engagement ◽  
Practical Implications ◽  
Affect Management

This paper deals with the willingness to pay (WTP) for nature as a public good. The study addresses the relationships between motivation for nature-based experiences, environmental engagement, involvement with nature experiences, relationship with nature, preferred degree of adaptation of nature and consumers’ WTP. The aim was to identify factors that influence WTP for nature-based tourist experiences. The study relies on quantitative survey data from 1634 respondents in Norway. The data was analyzed by use of SPSS. WTP varies according to factors such as escape, recognition, active achievement, esthetics, social and environmental concern, preference for adaptation and type of natural surroundings. Tourists who place importance on, for example, peer recognition and escape, have a higher WTP for nature that is not overcrowded and with little or no adaptation for tourist purposes. The article discusses practical issues such as how WTP should affect management decisions about the pricing of nature tourism, along with the theoretical and practical implications of the results.

Using survey data to test market efficiency in the foreign exchange markets

1992 ◽  
Vol 17 (2) ◽  
pp. 303-314 ◽  
Author(s):  
P. C. Liu ◽  
G. S. Maddala
Keyword(s):  
Market Efficiency ◽  
Survey Data ◽  
Foreign Exchange ◽  
Foreign Exchange Markets ◽  
Exchange Markets ◽  
Test Market

scholarly journals Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 ◽  
Vol 15 (2) ◽  
pp. 171 ◽  
Author(s):  
Alvin J. Silk ◽  
Glen L. Urban
Keyword(s):  
Packaged Goods ◽  
Measurement Methodology ◽  
Market Evaluation ◽  
Test Market

scholarly journals Market acceptability of dried dates at the unripe “Bisr” stage in United Arab Emirates

2017 ◽  
pp. 674
Author(s):  
Berhanu Adenew Degefa ◽  
Safdar Muhammad ◽  
Eihab Fathelrahman
Keyword(s):  
Willingness To Pay ◽  
Survey Data ◽  
United Arab Emirates ◽  
Economic Value ◽  
Value Added ◽  
Sensory Characteristics ◽  
Economic Value Added ◽  
Unripe Fruit ◽  
Independent Variables ◽  
Sensory Questionnaire

The dates produce form of dates fruit considered in this study is called “Bisr”, which is unripe fruit that can be harvested and dried to capture several sensory and economic value-added advantages compared to the ripe date. In this study, the product’s sensory characteristics are added to the socio-economic characteristics of consumers to understand the factors or independent variables that affect the changes in the dependent variable, willingness to pay (WTP) of consumers. The objective of the analysis is to explore the consumers' perception, acceptance and their attitude towards the “Bisr” and to identify the characteristics of the final product that are important to the overall marketability of the product. The survey data shows that over two-third or 70% of the 276 respondents have reported that they would buy “Bisr” if the commodity becomes commercially available. Overall marketability is affected by both respondents’ socio-economic characteristics and their responses to the sensory questionnaire. The result showed the presence of an opportunity to develop a “Bisr” by adding economic value to date and diversify the sources of benefits for both producers and consumers from date production in the UAE.  

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