The importance of strengthening internal marketing: case study of a day spa

2021 ◽  
pp. 1-16
Author(s):  
Khatereh Zandiyeh ◽  
Heli Tooman ◽  
Melanie Kay Smith
Keyword(s):  
Internal Marketing

scholarly journals SISTEM PENYAMPAIAN JASA PENDIDIKAN

2020 ◽  
Vol 5 (2) ◽  
pp. 95-108
Author(s):  
Didin Sirojudin ◽  
M. Dzikrul Hakim Al-Ghozali
Keyword(s):  
Study Data ◽  
Internal Marketing ◽  
Marketing Management ◽  
Educational Institutions ◽  
Interactive Marketing ◽  
Marketing Systems ◽  
Data Grouping ◽  
Case Study Data ◽  
Collection Methods

Providers of educational services are part of marketing management. Marketing management for educational institutions (in schools, especially madrasah) is needed in line with the increasingly attractive competition between schools. Marketing is needed for educational institutions to build a positive image. If the institution or school has a good image in the eyes of the community, it is likely that it will be easier to overcome competition. Judging from its type, this research is a case study, data collection methods, namely: (1) Observation (2) interviews (3) documentation. Furthermore, the data obtained and collected from field activities and qualitative analysis with data grouping techniques, then conclusions are drawn. The results of research on educational service delivery / marketing systems carried out by MIN 2 Jombang are: using internal marketing (internal marketing), external marketing and interactive marketing.

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