The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

1994 ◽  
Vol 21 (1) ◽  
pp. 145 ◽  
Author(s):  
Dhruv Grewal ◽  
Jerry Gotlieb ◽  
Howard Marmorstein
Keyword(s):  
Perceived Risk ◽  
Source Credibility ◽  
Message Framing ◽  
Moderating Effects

Examining the Effect of Positive Online Reviews on Consumers' Decision Making

2019 ◽  
Vol 27 (3) ◽  
pp. 159-181 ◽  
Author(s):  
Lin Xiao ◽  
Yuan Li
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Online Survey ◽  
Source Credibility ◽  
Online Reviews ◽  
Consumer Information ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Likelihood Model ◽  
Potential Risks

Online reviews play an important role in consumers' decision making. However, limited studies have been conducted to understand the effects of online reviews on consumers' behavior. Drawing upon the Elaboration Likelihood Model and the valence framework, a research model was developed to investigate the perceived benefits and potential risks brought by positive online reviews. The moderating effect of review skepticism was also examined. Data were collected through on online survey based on consumers' perceptions of the positive reviews from restaurants and food businesses and analyzed with partial least squares. The results indicated that argument quality and source credibility influence information usefulness, which further influences consumers' behavioral intentions. The influence of positive online reviews on perceived risk differs between high and low skepticism consumers. This research offers a more in-depth understanding of consumer information processing in an online context and benefits practitioners by allowing them to better understand consumers.

eWOM source credibility, perceived risk and food product customer's information adoption

2017 ◽  
Vol 66 ◽  
pp. 96-102 ◽  
Author(s):  
Safdar Hussain ◽  
Wasim Ahmed ◽  
Rana Muhammad Sohail Jafar ◽  
Ambar Rabnawaz ◽  
Yang Jianzhou
Keyword(s):  
Perceived Risk ◽  
Source Credibility ◽  
Food Product ◽  
Information Adoption

scholarly journals Functional fear predicts public health compliance in the COVID-19 pandemic

2020 ◽  
Author(s):  
Craig A. Harper ◽  
Liam Satchell ◽  
Dean Fido ◽  
Robert Latzman
Keyword(s):  
Behavior Change ◽  
Perceived Risk ◽  
Message Framing ◽  
Community Sample ◽  
Political Orientation ◽  
Moral Foundations ◽  
Relevant Variables ◽  
Social Scientific ◽  
Public Message

In the current context of the global pandemic of coronavirus disease-2019 (COVID-19), health professionals are working with social scientists to inform government policy on how to slow the spread of the virus. An increasing amount of social scientific research has looked at the role of public message framing, for instance, but few studies have thus far examined the role of individual differences in emotional and personality-based variables in predicting virus-mitigating behaviors. In this study we recruited a large international community sample (N = 324) to complete measures of self-perceived risk of contracting COVID-19, fear of the virus, moral foundations, political orientation, and behavior change in response to the pandemic. Consistently, the only predictor of positive behavior change (e.g., social distancing, improved hand hygiene) was fear of COVID-19, with no effect of politically-relevant variables. We discuss these data in relation to the potentially functional nature of fear in global health crises.

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