scholarly journals Big Data Analytics Technology Capability and Data-Driven Decision Making in Malaysian Higher Education Institutions: A Conceptual Framework

2020 ◽  
Vol 874 ◽  
pp. 012021
Author(s):  
Mohamed Azlan Ashaari ◽  
Azlan Amran ◽  
Noor Hazlina Ahmad ◽  
Hazrieffendy Bakri ◽  
Shahrizal Nazri
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Big Data ◽  
Conceptual Framework ◽  
Data Analytics ◽  
Higher Education Institutions ◽  
Big Data Analytics ◽  
Data Driven ◽  
Data Driven Decision Making ◽  
Technology Capability

Big Data Analytics in Undergraduate Advertising Curricula

2022 ◽  
pp. 1958-1973
Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang
Keyword(s):  
Higher Education ◽  
Big Data ◽  
Data Analytics ◽  
Higher Education Institutions ◽  
Big Data Analytics ◽  
Past Research ◽  
Data Driven ◽  
The World ◽  
Tools And Techniques ◽  
Personalized Advertising

The rapid ascent of data-driven advertising practices has allowed advertising professionals to develop highly-targeted and personalized advertising campaigns. The success of data-driven advertising relies on if future professionals are proficient with basics of Big Data analytics. However, past research of undergraduate advertising curricula around the world has shown that higher education institutions tend to fall behind in offering the most up-to-dated training for advertising students. Findings have shown that undergraduate advertising programs have slowly taken advantage of the potential of the data analytics tools and techniques. This trend is observed among higher education institutions around the world. Practical, research, and pedagogical implications are discussed.

scholarly journals Smart Cities and Big Data Analytics: A Data-Driven Decision-Making Use Case

Smart Cities ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 286-313
Author(s):  
Ahmed M. Shahat Osman ◽  
Ahmed Elragal
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analytics ◽  
Smart Cities ◽  
Research Question ◽  
Big Data Analytics ◽  
Data Driven ◽  
Use Case ◽  
Data Driven Decision Making ◽  
Domain Independent

Interest in smart cities (SCs) and big data analytics (BDA) has increased in recent years, revealing the bond between the two fields. An SC is characterized as a complex system of systems involving various stakeholders, from planners to citizens. Within the context of SCs, BDA offers potential as a data-driven decision-making enabler. Although there are abundant articles in the literature addressing BDA as a decision-making enabler in SCs, mainstream research addressing BDA and SCs focuses on either the technical aspects or smartening specific SC domains. A small fraction of these articles addresses the proposition of developing domain-independent BDA frameworks. This paper aims to answer the following research question: how can BDA be used as a data-driven decision-making enabler in SCs? Answering this requires us to also address the traits of domain-independent BDA frameworks in the SC context and the practical considerations in implementing a BDA framework for SCs' decision-making. This paper's main contribution is providing influential design considerations for BDA frameworks based on empirical foundations. These foundations are concluded through a use case of applying a BDA framework in an SC's healthcare setting. The results reveal the ability of the BDA framework to support data-driven decision making in an SC.

Big Data Analytics in Undergraduate Advertising Curricula

2018 ◽  
Vol 8 (1) ◽  
pp. 34-47
Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang
Keyword(s):  
Higher Education ◽  
Big Data ◽  
Data Analytics ◽  
Higher Education Institutions ◽  
Big Data Analytics ◽  
Past Research ◽  
Data Driven ◽  
The World ◽  
Tools And Techniques ◽  
Personalized Advertising

The rapid ascent of data-driven advertising practices has allowed advertising professionals to develop highly-targeted and personalized advertising campaigns. The success of data-driven advertising relies on if future professionals are proficient with basics of Big Data analytics. However, past research of undergraduate advertising curricula around the world has shown that higher education institutions tend to fall behind in offering the most up-to-dated training for advertising students. Findings have shown that undergraduate advertising programs have slowly taken advantage of the potential of the data analytics tools and techniques. This trend is observed among higher education institutions around the world. Practical, research, and pedagogical implications are discussed.

scholarly journals Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making

Informatics ◽  
2021 ◽  
Vol 8 (4) ◽  
pp. 66
Author(s):  
Devon S. Johnson ◽  
Debika Sihi ◽  
Laurent Muzellec
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Survey Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Data Driven ◽  
Top Management ◽  
Data Driven Decision Making ◽  
Marketing Department

This study examines the experience of marketing departments to become fully data-driven decision-making organizations. We evaluate an organic approach of departmental sensemaking and an administered approach by which top management increase the influence of analytics skilled employees. Data collection commenced with 15 depth interviews of marketing and analytics professionals in the US and Europe involved in the implementation of big data analytics (BDA) and was followed by a survey data of 298 marketing and analytics middle management professionals at United States based firms. The survey data supports the logic that BDA sensemaking is initiated by top management and is comprised of four primary activities: external knowledge acquisition, improving digitized data quality, big data analytics experimentation and big data analytics information dissemination. Top management drives progress toward data-driven decision-making by facilitating sensemaking and by increasing the influence of BDA skilled employees. This study suggests that while a shift toward enterprise analytics increases the quality of resource available to the marketing department, this approach could stymie the quality of marketing insights gained from BDA. This study presents a model of how to improve the quality of marketing insights and improve data-driven decision-making.

scholarly journals Big Data Driven Decision Making Model: A case of the South African banking sector

2021 ◽  
Vol 33 (2) ◽  
Author(s):  
Komla Pillay ◽  
Alta Van der Merwe
Keyword(s):  
Decision Making ◽  
Big Data ◽  
South African ◽  
Data Analytics ◽  
Banking Sector ◽  
Big Data Analytics ◽  
Data Driven ◽  
Decision Making Process ◽  
Data Driven Decision Making ◽  
Decision Making Model

The quest to develop a Big Data Driven Decision Making framework to support the incorporation of big data analytics into the decision-making process resulted in the development of a decision making model. The study was conducted within the banking sector of South Africa, with participants from three leading South African banking institutions. The conducted research followed the design science research process of awareness, suggestion, development, evaluation and conclusion. This study developed a theoretical Big Data Driven Decision Making model which illustrates the decision-making process in banking using big data. The study further determined the organizational supports that need to be in place to support the big data analytics decision-making process.

Role of Big Data in Education

2022 ◽  
pp. 22-37
Author(s):  
Simin Ghavifekr ◽  
Seng Yue Wong
Keyword(s):  
Higher Education ◽  
Data Mining ◽  
Decision Making ◽  
Big Data ◽  
Information Management ◽  
Higher Education Institutions ◽  
Big Data Analytics ◽  
Time Performance ◽  
Teaching Support

Big data has the variety of characteristics, such as real-time performance, timeliness short, and data mining analysis of large value generated. Application of big data in education can be reviewed in various aspects such as 1) providing students with appropriate teaching, 2) providing teaching support to teachers, and 3) providing information management for the administrations. This chapter can serve as a guide for the management of higher education institutions to recognize possible challenges in big data analytics and better prepare for them in future decision making.

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