Social Network Analysis in Games User Research

Author(s):  
Johanna Pirker

This chapter is an introduction to social network analysis with a focus in the context of player and in-game data. An overview of the key elements for network analysis is presented along with a discussion of the possibilities that can be realized through the use of networks and advice on using networks for Games User Research to understand player behaviour in a social context.

2021 ◽  
pp. 345-366
Author(s):  
Magy Seif El-Nasr ◽  
Truong Huy Nguyen Dinh ◽  
Alessandro Canossa ◽  
Anders Drachen

This chapter discusses Social Network Analysis, a technique used to analyze social networks within social games as a method to enhance retention in games. We will show how one can use this method by applying it to the problem of retention within the game Tom Clancy’s The Division (TCTD). Using the game and the analysis will help you understand how to use SNA to understand types of players and influential players, and, as a result, understand how to engage different players, especially influencers, to increase retention. While the chapter will focus on the use of SNA for TCTD as a case study, the methods discussed under SNA can be applied to other types of games. Please note that this chapter is an extension of the work done by several collaborators to the authors, including Casper Harteveld (professor, Northeastern University), Sebastian Deterding (professor, York University), and Ahmad Azadvar (User Research Lead at Ubisoft Massive), and the work was accomplished with the support of Ubisoft, the Games Lab, and the Live Ops team at Massive Entertainment.


2014 ◽  
Vol 39 (4) ◽  
Author(s):  
Denis Wegge ◽  
Heidi Vandebosch ◽  
Steven Eggermont

AbstractYoung adolescents’ online bullying behavior has raised a significant amount of academic attention. Nevertheless, little is known about the social context in which such negative actions occur. The present paper addresses this issue and examines how the patterns of traditional bullying and cyberbullying are related, and how electronic forms of bullying can be linked to the social context at school. To address these questions, social network analysis was applied to examine the networks of social interactions and (cyber)bullying among an entire grade of 1,458 thirteen- to fourteen-year-old pupils. The results show that (1) cyberbullying is an extension of traditional bullying as victims often face the same perpetrators offline and online, (2) there is evidence of mutual cyberbullying among youngsters, and (3) cyberbullying is more likely to occur in same-gender and same-class students. The implications for future research and prevention of cyberbullying are discussed.


Author(s):  
Essam Almahmoud ◽  
Hemanta Kumar Doloi

This paper aims to propose a framework that puts the stakeholders at the forefront of achieving sustainability in the social context. This research, thus, argues that the social sustainability outcomes in construction are best achieved by taking into account the satisfaction of the stakeholders. Based on sustainability and equity theories, a dynamic assessment model has been developed to evaluate the contributions of projects in a social context. Multiple stakeholders and their differing interests associated with the construction projects have been integrated using social network analysis. The mapping of the relationships between the project stakeholders, with respect to their relative stakes and seven social core functions, have been integrated into the assessment model. The findings of this research suggest that the degree of satisfying the needs of diverse stakeholders is highly significant in achieving social sustainability performance of projects. Using a case study from Saudi Arabia, the applicability and significance of the assessment model has been demonstrated. The application of the model provides the opportunity to identify any problems and to enhance the overall performance of projects in the social context. The functionality and efficacy of the model need to be further tested outside the Saudi Arabian region. The research is original in the sense that for the first time, a novel approach has been developed, putting the stakeholders at the forefront of achieving sustainability outcomes in construction projects


Facilities ◽  
2015 ◽  
Vol 33 (3/4) ◽  
pp. 152-176 ◽  
Author(s):  
Essam Almahmoud ◽  
Hemanta Kumar Doloi

Purpose – This paper aims to propose a framework that puts the stakeholders at the forefront of achieving sustainability in the social context. This research, thus, argues that the social sustainability outcomes in construction are best achieved by taking into account the satisfactions of the stakeholders. Design/methodology/approach – Based on sustainability and equity theories, a dynamic assessment model has been developed to evaluate the contributions of projects in a social context. Multiple stakeholders and their differing interests associated with the construction projects have been integrated using social network analysis. The mapping of the relationships between the project stakeholders, with respect to their relative stakes and seven social core functions, have been integrated in the assessment model. Findings – The findings of this research suggest that the degree of satisfying the needs of diverse stakeholders is highly significant in achieving social sustainability performance of projects. Using a case study from Saudi Arabia, the applicability and significance of the assessment model has been demonstrated. The application of the model provides the opportunity to identify any problems and to enhance the overall performance of projects in the social context. Research limitations/implications – The functionality and efficacy of the model need to be further tested outside the Saudi Arabian region. Originality/value – The research is original in the sense that for the first time, a novel approach has been developed, putting the stakeholders at the forefront of achieving sustainability outcomes in construction projects.


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