Information and Preferences
Keyword(s):
Chapter 7 incorporates the role of information in a very general way into the economic framework developed in Chapters 3–6. The focus of the analysis is to determine how information may affect preferences and therefore influence the demand curve and demand function for foods. The chapter evaluates possible changes in food consumption induced by a change in an information campaign relative to a nutrient or food recommendation level. It shows how other factors may moderate or offset informational campaigns that are designed to improve healthy food choices. The chapter closes with some of the main empirical findings relating different information campaigns to food and nutrition choices.