scholarly journals A comparison of online and postal data collection methods in marketing research

2003 ◽  
Vol 21 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Heath McDonald ◽  
Stewart Adam
Keyword(s):  
Data Collection ◽  
Marketing Research ◽  
Data Collection Methods ◽  
Collection Methods

scholarly journals Online Marketing Research - Roles in Generating Customer Insights

2021 ◽  
Vol 16 (1) ◽  
pp. 147-161
Author(s):  
Chandra Mandal Pratap
Keyword(s):  
Data Collection ◽  
Marketing Research ◽  
Online Marketing ◽  
The Internet ◽  
Target Market ◽  
Research Strategies ◽  
Data Collection Methods ◽  
Online Marketing Research ◽  
Collection Methods

Abstract Companies cannot take decisions without the availability of proper information. So, marketers need to have the latest information about the target market. Marketers achieve this by collecting information based on traditional data collection methods and online marketing research. The study discusses the various aspects of conducting online marketing research, role of the internet in online marketing research, strategies followed by companies for online marketing research, the ways in which companies communicate and act on the information generated from the research, and the advantages and the disadvantages of conducting online marketing research. The study suggests that companies should conduct online marketing research not only to collect information about customers but also to utilize the insights generated to formulate better strategies and to develop better relationships with customers.

Feasibility Study of the Development, Implementation, and Evaluation of Computer-Based Job and Occupational Data Collection Methods

1998 ◽  
Author(s):  
J. L. Mitchell ◽  
Winston Bennett ◽  
J. J. Weissmuller ◽  
R. L. Gosc ◽  
Patricia Waldroop ◽  
...  
Keyword(s):  
Data Collection ◽  
Feasibility Study ◽  
Data Collection Methods ◽  
Computer Based ◽  
Collection Methods

Examination of the Equivalence of Online and Paper--Pencil Data Collection Methods

2011 ◽  
Author(s):  
Arne Weigold ◽  
Ingrid K. Weigold ◽  
Elizabeth J. Russell ◽  
John Shook ◽  
Sara N. Natera ◽  
...  
Keyword(s):  
Data Collection ◽  
Data Collection Methods ◽  
Collection Methods

scholarly journals Posture-related data collection methods for construction workers: A review

2021 ◽  
Vol 124 ◽  
pp. 103538
Author(s):  
Yantao Yu ◽  
Waleed Umer ◽  
Xincong Yang ◽  
Maxwell Fordjour Antwi-Afari
Keyword(s):  
Data Collection ◽  
Construction Workers ◽  
Data Collection Methods ◽  
Related Data ◽  
Collection Methods

Comparison of 3 Data Collection Methods for Gathering Sensitive and Less Sensitive Information

2008 ◽  
Vol 8 (4) ◽  
pp. 255-260 ◽  
Author(s):  
Jeongeun Kim ◽  
Howard Dubowitz ◽  
Elizabeth Hudson-Martin ◽  
Wendy Lane
Keyword(s):  
Data Collection ◽  
Sensitive Information ◽  
Data Collection Methods ◽  
Collection Methods

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah dan Loyalitas Nasabah Tabungan Britama Pada PT. Bank Rakyat Indonesia (Persero) Tbk Cabang Samarinda

2020 ◽  
Vol 8 (3) ◽  
pp. 199
Author(s):  
Poppy Alvianolita Sanistasya
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Data Collection Methods ◽  
Savings Accounts ◽  
Collection Methods

This study aims to determine: (1) the effect of service quality on customer loyalty; (2) the effect of service quality on customer loyalty; (3) the effect of satisfaction on customer loyalty. The type of research (explanatory effect). Samples of 110 respondents of savings accounts in BRI branch Samarinda. This study uses survey methode and data collection methods using questionnaires. Analysis of data used path analysis. Results of the path analysis can be seen that: (1) service quality variable have a significant effect on customer satisfaction variable; (2) service quality variable have a significant influence on customer loyalty variable; (3) customer satisfaction variable do not have a significant effect on customer loyalty variable.

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