scholarly journals Online Marketing Research - Roles in Generating Customer Insights

2021 ◽  
Vol 16 (1) ◽  
pp. 147-161
Author(s):  
Chandra Mandal Pratap

Abstract Companies cannot take decisions without the availability of proper information. So, marketers need to have the latest information about the target market. Marketers achieve this by collecting information based on traditional data collection methods and online marketing research. The study discusses the various aspects of conducting online marketing research, role of the internet in online marketing research, strategies followed by companies for online marketing research, the ways in which companies communicate and act on the information generated from the research, and the advantages and the disadvantages of conducting online marketing research. The study suggests that companies should conduct online marketing research not only to collect information about customers but also to utilize the insights generated to formulate better strategies and to develop better relationships with customers.

2019 ◽  
Vol 13 (2) ◽  
pp. 99-114
Author(s):  
Binti Maunah

The purpose of writing is to describe the sociology of education in Islam, the duties and responsibilities of educators in education, the duties, and responsibilities of Muslim teachers in Islamic education, as well as Muslim educators and teachers from the sociology perspective of education. The method used is library research, which is a series of activities relating to library data collection methods. Data information obtained by existing facilities in the library, such as books, websites, journals, and books from the internet. Data is analyzed in these steps: presenting data, data filtering, classification, and drawing the conclusions. The results of the study can be summarized below: (1) Muslim educator and teacher is an element of education that has a very important role (2) duties and responsibilities of an educator and Muslim teacher (3) the role of education and Muslim teacher in the school and community (4) to become professional educators.  


2019 ◽  
Author(s):  
Lely R

In the current era of globalization, the importance of preserving the values contained in a culture must be done so as not to disappear along with the increasingly modern era and has been replaced with western culture. That is where the important role of parents is to introduce the culture inherited by previous people. Not only to preserve the local culture. The purpose of this study is that the culture of Tetesan and Taraban is maintained in the community environment. Data collection methods used are data collection, interviews and observations. The results of this research have religious and social values in the Taraban and Tetesan culture, not many people still preserve it. But in that culture there are benefits and good goals for future generations. Like the Tetesan culture which aims to mark a girl who has reached adulthood. For Taraban culture itself has a goal that girls who have entered the age of baligh, have an aura that can radiate when they are adults later with various expectations with the offerings that have been provided.


2021 ◽  
Vol 12 ◽  
Author(s):  
Paige M. Nelson ◽  
Francesca Scheiber ◽  
Haley M. Laughlin ◽  
Ö. Ece Demir-Lira

The COVID-19 pandemic has transformed the landscape for children’s daily lives and the landscape for developmental psychology research. Pandemic-related restrictions have also significantly disrupted the traditional face-to-face methods with which developmental scientists produce research. Over the past year, developmental scientists have published on the best practices for online data collection methods; however, existing studies do not provide empirical evidence comparing online methods to face-to-face methods. In this study, we tested feasibility of online methods by examining performance on a battery of standardized and experimental cognitive assessments in a combined sample of 4- to 5-year-old preterm and full-term children, some of whom completed the battery face-to-face, and some of whom completed the battery online. First, we asked how children’s performance differs between face-to-face and online format on tasks related to verbal comprehension, fluid reasoning, visual spatial, working memory, attention and executive functioning, social perception, and numerical skills. Out of eight tasks, we did not find reliable differences on five of them. Second, we explored the role of parent involvement in children’s performance in the online format. We did not find a significant effect of parent involvement on children’s performance. Exploratory analyses showed that the role of format did not vary for children at risk, specifically children born preterm. Our findings contribute to the growing body of literature examining differences and similarities across various data collection methods, as well as literature surrounding online data collection for continuing developmental psychology research.


Author(s):  
Gunel Alasgarova

This paper examines the reasons why science fiction works are not popular in the last decades in Azerbaijan. The focus of this research is to determine whether there is a lack of science fiction novels in the market or low-quality of existing modern novels that leads to the unpopularity in the society. The data collection methods were conducting a survey among people and several interviews of literature experts. Libraries and bookshops, as well as school literature textbooks, were observed in the search of science fiction works, as well. The survey identified the reasons for the unpopularity of science fiction and the role of authors, works, libraries, and bookshops in this trend. The findings of the survey indicate that people still read and are involved in this genre and strongly prefer world classics rather than national. While observing Azerbaijan National Library, it was found out that in modern Azerbaijan literature there are enough books in this genre, which are not properly promoted by bookshops, social media, TV programs or school textbooks. Whereas, experts in this field indicated that the newly published novels are not engaging or appealing enough to be bought by a large audience. Additionally, it would be useful to include that science fiction is losing its prestige to the fantasy all over the world, including Azerbaijan. These results partially support earlier articles that describe science fiction as an unpopular genre in Azerbaijan in the XXI century, whereas this research claims that there are readable works, which need for more advancement.


Author(s):  
Dian Narulita Tristina ◽  
Suwignyo Widagdo ◽  
Murtadlo Murtadlo

The purpose of this researchwasto identify and analyze the aspects of Teacher Performance Assessment (PKG, in Indonesian language is Penilaian Kinerja Guru) on teacher’s performance. The hypothesis of this researchreads the aspects of teacher performance assessment (PKG) partially significant effect on teacher’s performance. The population in this researcharecivil servant teachers of SMKN 2Jember. This research used a Simple Random Samplingtechniquesince the sampling was done randomly without regarding to strata contained in the population and the whole population are teachers of SMKN 2 Jember. The samples in this researchare71civil servant teachers in SMKN 2 Jember. Data collection methods used in this research are observation, interview, questionnaires and documentation. The implications of the findings of this study may contribute to the development of science and for practitioners. The result of this research was to improve the teacher’s performance, then the aspects of PKG should be improved. This was in accordance with the concept of human resources. Some suggestions can be given was the results of this study indicate that aspects of the Teacher Performance Assessment (PKG) gave significant effect on performance partially.


An-Nuha ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 19-24
Author(s):  
Nur Afni Lubis ◽  
Imelda Wahyuni

AbstrakTulisan ini membahas tentang pemanfaatan dan kendala menggunakan teknologi ditengah pandemi Covid-19 dalam pembalajaran PAI. Tujuan dari penelitian ini adalah untuk mendeskripsikan bagaimana peran teknologi terhadap pembelajaran PAI di tengah pandemi Covid-19, mendeskripsikan kendala dan solusi dari pemanfaatan teknologi pembelajaran PAI di tengah pandemi. Menggunakan metode kualitatif dengan pengumpulan data metode dokumentasi dan penyusunannya menggunakan analisis deskriptif. Kesimpulannya ditengah pandemi Covid-19 ini mengharuskan kita untuk belajar secara daring tidak luring lagi. Karena dengan menggunakan teknologi ini sangat berpengaruh penting dalam peranan dunia pendidikan. Selain itu ada beberapa pemanfaatan teknologi ini yang dapat dilakukan pendidik dalam proses pembelajaran PAI yaitu menggunakan platform e-lerning, zoom, Google meet, WhatsApp dan aplikasi lainnya. Kata kunci: Teknologi, Covid-19, Pembelajaran PAI AbstractThis paper discusses the use and constraints of using technology in the midst of the Covid-19 pandemic in learning PAI. The purpose of this study is to describe the role of technology in learning Islamic education in the midst of the Covid-19 pandemic, to describe the constraints and solutions of using Islamic education learning technology in the midst of a pandemic. Using qualitative methods with data collection methods of documentation and compilation using descriptive analysis. The conclusion is that in the midst of the Covid-19 pandemic, it requires us to study online, not offline anymore. Because using this technology is very influential in the role of the world of education. In addition, there are several uses of this technology that educators can do in the PAI learning process, namely using the e-lerning platform, zoom, Google meet, WhatsApp and other applications.Keywords: Technology, Covid-19, PAI Learning


2021 ◽  
Vol 10 (01) ◽  
pp. 430
Author(s):  
Saiful Akhyar Lubis ◽  
Abdurrahman Abdurrahman ◽  
Syawal Fahmi

This study aims to determine the implications of Islamic counseling in mentoring mentors of Kodam I/Bukit Barisan. Data collection methods in this study used qualitative analysis with observation, interview, and documentation techniques. The results showed that the implications of Islamic counseling for Kodam I Bukit Barisan soldiers functioned as enlightenment for soldiers who have problems in life. At the same time Islamic counseling also plays a role in minimizing the occurrence of violations of work discipline and moral violations of soldiers when they are on duty, as well as when they are in the community. Thus it can be assumed that the role of Islamic counseling for Kodam I Bukit Barisan soldiers is very significant in supporting the smooth running of their duties.


2019 ◽  
Vol 15 (1) ◽  
pp. 179
Author(s):  
Astrodein ., Sawangponto ◽  
Vicky Richard B. Moniaga ◽  
Ribka Magdalena Kumaat

This study aims to determine the contribution of housewives to the income of farmer families in Kie ici Village, Mother District, West Halmahera Regency. This research was conducted for three monthsfrom October to December 2018. Data collection methods used were primary data and secondary data. The data taken is primary data using direct interview techniques and questionnaires for 30 farmer housewives. While secondary data was obtained from the Kie ici Village office, books available in stores and the internet such as google cendekia to access articles from various scientific journals and theses from other universities related to the topic of this research namely the contribution of housewives to the family. The results showed that the contribution of housewives' income to farmer households in Kie ici village in general housewives were able to contribute, at 39.68 percent, to family income which could be categorized as sufficiently fulfilling the family's need to live.*eprm*


2020 ◽  
Vol 4 (4) ◽  
pp. 62-70
Author(s):  
Mykhailo Oklander ◽  

The aim of the article. The purpose of the article is to form evidence that marketing is an economic science. The results of the analyses. Marketing is an economic science that studies the problem of sales in the capital cycle, ie the issue associated with the transformation of the commodity form of the value of capital into the monetary form of the value of capital. Marketing in terms of commodity production solves the problem of sales in the capital cycle. The reason for the emergence of marketing is the emergence of the buyer's market at the stage of mechanization of the industrial stage of commodity production. The subject of the study of marketing is the study of the problem of sales in the capital cycle. The essence of marketing is a support at the stage of sale of the continuity of the capital cycle. Marketing, like any economic sciense, is evolving, and the stages of evolution must be tied to the way goods are produced. Since the advent of classical marketing theory, the method of production has changed, so it is logical to assume that its periodization should change adequately. In the context of digitalization of the economy, the Internet and other digital channels are changing the forms and methods of marketing, the era of omnichannel marketing has come, the marketing of the XXI century. Conclusions and perspectives for further research. Marketing is the result of the development of four economic doctrines: mercantilism, classical and neoclassical political economy, marginalism, institutionalism. The genetic roots of marketing go back to the early stages of capitalism, and the evolution of marketing theory is intertwined with the evolution of economic theory. With the digitalization of the economy, the Internet and other digital channels are changing the forms and methods of marketing, the era of omnichannel marketing has come. Automation, targeting, personalization, video content, multimedia projects, online marketing research modernize marketing in form. But the mission of marketing remains the same as to solve the problem of sales in the capital cycle of enterprises. In the future it is necessary to study the evolution of the marketing paradigm taking into account the changes in technological systems during the XX-XXI centuries. Keywords: marketing, economics, mercantilism, political economy, marginalism, institutionalism, omnic marketing.


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