This study has two objectives; (i) to develop a framework for
evaluating the operational performance of manufacturing enterprises, and
(ii) to evaluate the trend in the performance of Pakistan's vegetable
ghee industry for the 1970- 1980 period, with special focus on its
relative performance under private and public ownerships. Section II is
devoted to the vegetable ghee industry itself - its technology,
development, pricing and distribution policies. In Section III a
framework for performance evaluation is developed. In Section IV we
evaluate in a series of steps - the performance of Pakistan's vegetable
ghee industry. The final section is devoted to concluding
comments.
The relative performance of TV sponsorship versus television spot advertising
