Retailers' CSR: the effects of legitimacy and social capital

2014 ◽  
Vol 42 (2) ◽  
pp. 131-150 ◽  
Author(s):  
Jiyoung Kim ◽  
Sejin Ha ◽  
Clarissa Fong
Keyword(s):  
Social Capital ◽  
Capital Investment ◽  
Structural Equation ◽  
Practical Implication ◽  
Group Analysis ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Relationship

Purpose – This study aims to investigate consumer perception of community and employee oriented CSR program, and examine how retailers' CSR activities lead to social (i.e. legitimization) and financial support. Further, by taking the social context into account, this research examine the moderating effect of consumer engagement in community social capital on the relationship between perceived retailers' CSR action and retailer legitimization. Design/methodology/approach – Pre-test was conducted with 144 students to validate the measurement model. A total of 220 responses from US consumers were used for the main-test, and multiple group analysis in structural equation modeling (SEM) was employed in order to test the structural model. Findings – The result indicates that when retailers are perceived as adhering to social norms through their CSR actions, they gain legitimacy and support from the consumers within the community. Further, consumer social capital moderates the relationship between perceived CSR and retailer legitimacy. Practical implications – Findings of this research can provide retail marketers with practical implication in developing their CSR strategy catering to the community members. Understanding consumers with higher level of social capital investment will increase the capability and effectiveness of the retailers' CSR activities. Originality/value – This research offers theoretical contributions to the current research stream of CSR studies by testing the moderating effect of consumers' engagement in the social environment on consumers' legitimization and support toward retailers that perform CSR activities. This study also provides new perspective on assessing the outcome of retailers' CSR actions by focusing on both social and financial dimensions.

Uncertainty avoidance as a moderator for influences on foreign resident dining out behaviors

2018 ◽  
Vol 30 (2) ◽  
pp. 900-918 ◽  
Author(s):  
Sunhee Seo ◽  
Kawon Kim ◽  
Junghee Jang
Keyword(s):  
Structural Equation ◽  
Group Analysis ◽  
Uncertainty Avoidance ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Cultural Dimension ◽  
Content Type ◽  
Subjective Knowledge ◽  
Multiple Group ◽  
Multiple Group Analysis

Purpose The purpose of this paper is to examine the moderating effect of uncertainty avoidance (UA) on the relationships among subjective knowledge, attitude toward Korean foods and dining out behavioral intentions (BI) of foreign residents in Korea. Design/methodology/approach A total of 247 foreign residents in Korea were participated through a street intercept survey at several locations in metropolitan areas of South Korea. Subsequently, the samples were divided into two groups (a low UA group and a high UA group) for multiple group analysis to examine the moderating role of UA. Findings The results of structural equation modeling showed that subjective knowledge and attitude toward Korean foods significantly influenced intention to visit Korean restaurants. Furthermore, multiple group analysis results showed that UA had a significant moderating effect as a cultural dimension on the relationships between subjective knowledge and BI, as well as between attitude and BI. Research limitations/implications This research has made the first attempt to account for UA in examining the relationships among subjective knowledge, attitude and BIs, especially for ambiguous situations where foreign residents who are new to the mainstream Korean food culture face challenges in visiting Korean restaurants. Practical implications The findings indicate that enhancing subjective knowledge about Korean foods should increase the probability of foreign residents visiting Korean restaurants, so restaurant marketers should consider subjective knowledge as they work to encourage foreign residents to try Korean foods. Furthermore, planning strategies for marketing to foreign residents should consider level of UA among foreigners. Originality/value This study first illustrates the value of considering the cultural trait of UA in examining dining out behavior at ethnic restaurants. The UA trait sheds light on how subjective knowledge helps predict attitude and dining out BI at ethnic restaurants.

scholarly journals Passive leadership and deviant behaviors: the moderating effect of power distance and collectivism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fenika Wulani ◽  
Marliana Junaedi
Keyword(s):  
Cultural Values ◽  
Structural Equation ◽  
Power Distance ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Deviant Behaviors ◽  
Interpersonal Deviance ◽  
Managerial Employees ◽  
The Relationship

PurposeThis study investigates the relationship between passive leadership and deviant behaviors targeted to supervisors (supervisor-directed deviance) and coworkers (interpersonal deviance), and the moderating effect power distance and collectivism have on these relationships.Design/methodology/approachThis study uses a survey questionnaire. Respondents were 310 non-managerial employees working in various industries in Surabaya, Indonesia. This study uses partial least squares structural equation modeling (PLS-SEM) to examine hypotheses.FindingsThis study indicates that passive leadership has a positive relationship with supervisor-directed deviance, but not with interpersonal deviance. Moreover, power distance moderates these relationships. Additionally, the findings show that collectivism moderates the relationship between passive leadership and interpersonal deviance, but not with supervisor-directed deviance.Practical implicationsManagers need to be aware of the roles and responsibilities of their positions and understand their subordinates' expectations, specifically related to their cultural values.Originality/valueFew studies have investigated the relationship between passive leadership and deviant behaviors, especially those directed at supervisors and coworkers. Also, there is little study that explored the role of cultural values in these relationships. The present study provides new insight regarding the moderating role power distance and collectivism have in the relationship between passive leadership and deviant behaviors.

The impact of innovation strategies on the relationship between supplier integration and operational performance

2019 ◽  
Vol 49 (2) ◽  
pp. 156-177 ◽  
Author(s):  
Jose Benedicto Duhaylongsod ◽  
Pietro De Giovanni
Keyword(s):  
Structural Equation ◽  
Group Analysis ◽  
Operational Performance ◽  
Equation Modeling ◽  
Data Set ◽  
Content Type ◽  
Supplier Integration ◽  
Innovation Strategies ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate whether implementing certain innovation strategies and adopting a portfolio of innovations improve the relationship between supplier integration (SI) and operational performance (OP). Design/methodology/approach The authors test several research hypotheses by using a data set of 173 firms. Data were collected by interviewing managers, presidents and directors, from ten European countries and across nine different industries. The authors use structural equation modeling to estimate the relationships between SI and OP. The authors apply multi-group analysis to test the effects of certain innovation strategies and a portfolio of innovations on these relationships. Findings The authors show that SI improves internal OP but has no direct effect on external OP. The latter can only be improved through well-performing internal operations. The adoption of an incremental product innovation strategy improves the relationship between internal and external OP and leads to more effective SI. Other types of innovations do not help in improving the impact of SI on OP. Finally, the adoption of a portfolio of innovations does not enhance the influence of SI on OP. Thus, firms should focus on a small number of innovations rather than expanding their innovation portfolio to improve the effectiveness of SI on OP. Practical implications When firms aim to improve the impact of SI on OP, they should concentrate on incremental product innovations. Other strategies obtained by combining process, incremental and radical innovations are not adequate for that purpose. An expanded portfolio of innovations does not improve the effect of supplier innovation on OP. Originality/value This research suggests how the impact of SI on OP can be improved by adopting certain innovation strategies and without diversifying the portfolio of innovation projects.

Understanding users’ contribution in open innovation communities: a social capital perspective

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Social Capital ◽  
Open Innovation ◽  
Structural Equation ◽  
Social Capital Theory ◽  
Equation Modeling ◽  
Capital Theory ◽  
Content Type ◽  
The Social ◽  
Social Capital Perspective ◽  
Innovation Community

Purpose As users often lack the motivation to contribute their ideas and knowledge in open innovation communities, it is necessary to identify the determinants of users’ contribution. This paper aims to examine users’ contribution in open innovation communities based on the social capital theory. Design/methodology/approach The authors collected 474 valid responses from a survey and adopted structural equation modeling (SEM) to conduct data analysis. Findings The results indicated that social interaction, which includes informational and emotional interaction, has a significant effect on social capital, which in turn affects users’ contribution. Research limitations/implications The results imply that companies need to facilitate users’ interactions and develop social capital to promote their contribution in open innovation communities. Originality/value Although previous research has found the effect of individual motivations such as perceived benefits and behavioural control on innovation community users’ behaviour, it has seldom considered the effect of social capital embedded within the social relationship networking. This research tries to fill the gap and the results disclosed the mechanism underlying open innovation community users’ contribution.

From social capital to consumer engagement: the mediating role of consumer e-empowerment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rania B. Mostafa
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
The Social ◽  
Bonding And Bridging ◽  
Social Capitals

Purpose This paper fulfills a prominent need to examine some overlooked predictors of consumer engagement in an online setting. This study aims to explore whether and how consumer e-empowerment mediates the influence of social capital (bonding and bridging) on consumer engagement with the Facebook brand page. Design/methodology/approach Based on an online questionnaire survey, data obtained from 369 Facebook users were analyzed by using structural equation modeling to empirically examine the proposed framework. Findings Results support an influential mediating effect of consumer e-empowerment to the social capital -consumer engagement link. Specifically, the effect of both bridging and bonding social capitals on consumer engagement is partially mediated by consumer e-empowerment. Research limitations/implications The social capital notion is powerful for managers, as it indicates significant results for the firm due to investments in social media brand pages. Such social capital transmutes into consumer engagement via consumer e-empowerment. Therefore, this paper provides a guideline for managers when investing in social media sites. Originality/value This paper fulfills an identified need to study how social capital may affect consumer engagement. The paper is a leading study in investigating the direct and indirect (via consumer e-empowerment) effects of bonding and bridging social capitals on consumer brand engagement.

The moderating effect of emotion regulation on the relationship between risk aversion and brand sensitivity

2019 ◽  
Vol 28 (1) ◽  
pp. 95-103
Author(s):  
Seyed Mahdi Alhosseini Almodarresi ◽  
Fereshte Rasty
Keyword(s):  
Emotion Regulation ◽  
Risk Aversion ◽  
Structural Equation ◽  
Brand Management ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Brand Sensitivity ◽  
The Relationship

PurposeThis paper aims to examine the moderating role of positive and negative strategies of emotion regulation on the relationship between risk aversion and brand sensitivity.Design/methodology/approachBy conducting a survey, this study has collected a total of 405 responses and the data have been examined with structural equation modeling.FindingsThe study has demonstrated that some strategies of emotion regulation have a significant moderating effect, and they can down-regulate the effect of risk aversion on brand sensitivity. These strategies are positive refocusing, refocus on planning, positive reappraisal, putting into perspective, acceptance and rumination.Research limitations/implicationsFuture studies should consider a broader range of respondents to validate the results. Moreover, the role of emotion regulation in the relationships among repurchase intention, customer loyalty and customer compliant could be examined. Further research could also focus on the relationship between risk aversion and brand sensitivity with regard to different types of buying situations and consumers’ types.Practical implicationsThe findings demonstrate a substantial implication regarding emotion regulation and brand management. Positive strategies of emotion regulation make risk-averse people less likely to pay attention to brands and lead them to be less brand-sensitive. New companies and businesses could use these findings to make consumers regulate their emotions positively.Originality/valueThis research provides novel findings about the influence of consumers’ emotion regulation on brand sensitivity. People who use positive strategies of emotion regulation tend to dampen the effect of their risk aversion on brand sensitivity and will become less sensitive to the brand.

scholarly journals The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tamara Belver-Delgado ◽  
Sonia San-Martín ◽  
Rosa M. Hernández-Maestro
Keyword(s):  
Structural Equation ◽  
Group Analysis ◽  
Moderating Effect ◽  
Third Party ◽  
Equation Modeling ◽  
Variety Seeking ◽  
Website Quality ◽  
Content Type ◽  
Star Rating ◽  
Quality Signals

Purpose The purpose of this study is to analyze the influence of booking website (hotel or third-party) characteristics and hotel star-rating classification, as signals of quality, on travelers’ relationships with hotels or hotel chains, taking into account the moderating effect of travelers’ tendencies to seek variety. Design/methodology/approach To test the hypothesized relationships, structural equation modeling was performed. A multi-group analysis was also conducted to test the moderating effect of travelers’ variety seeking. Findings Both booking website quality and star rating improve customer satisfaction with specific experiences at hotels and behavioral intentions toward hotels. The results also show that travelers’ variety-seeking levels (low/high) exert a moderating effect on their overall relationships with hotels, and quality signals are more relevant for those who are less inclined to seek variety in their travel experiences. Originality/value This paper analyzes the importance of quality signals on travelers’ relationships with hotels in an electronic shopping environment. Furthermore, the influence of travelers’ variety-seeking in the hotel sector in particular is studied. For hotel managers, a better knowledge of this personality trait can help to apply successful segmentation strategies.

Effects of internal marketing on job satisfaction in the banking sector

2019 ◽  
Vol 37 (5) ◽  
pp. 1313-1333 ◽  
Author(s):  
Emerson Wagner Mainardes ◽  
Lázaro Silva Rodrigues ◽  
Aridelmo Teixeira
Keyword(s):  
Job Satisfaction ◽  
Work Engagement ◽  
Structural Equation ◽  
Banking Sector ◽  
Intention To Leave ◽  
Internal Marketing ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to verify the relationship of job satisfaction in the banking sector with its antecedent constructs (financial rewards and psychological rewards) and the mediating role of internal marketing in this relationship and to verify the relationship between job satisfaction in the banking sector and its consequent constructs (work engagement and the intention to leave) and the moderating effect of internal marketing on this relationship. Design/methodology/approach The paper adopts a quantitative, descriptive, cross-sectional research methodology. Data are collected through an online questionnaire, which involves 355 bank employees. Partial least squares–structural equation modeling is used to verify the predicted relationships. Findings The results show that internal marketing tends to mediate the relationship between financial rewards and job satisfaction and the relationship between psychological rewards and job satisfaction. Internal marketing presents a moderating effect on the relationship between job satisfaction and work engagement, but internal marketing does not moderate the relationship between job satisfaction and the intention to leave the bank. Originality/value This study expands the understanding of the scope of internal marketing by exploring its mediating and moderating effects on the interactions among the behaviors of banking sector employees.

The effects of the salesperson’s characteristics on buyer-seller relationships

2015 ◽  
Vol 30 (5) ◽  
pp. 616-625 ◽  
Author(s):  
Yonghoon Choi ◽  
Ying Huang ◽  
Brenda Sternquist
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Supplier Relationships ◽  
Content Type ◽  
Sales Professionals ◽  
The Social ◽  
The Relationship ◽  
Practical Implications ◽  
Seller Relationship

Purpose – This paper aims to examine the influence of the salesperson’s characteristics (organizational commitment [OC] and disposition to innovate) on buyer’s behaviors in buyer – supplier relationships. A model is proposed depicting the effects of the salesperson’s OC and disposition to innovate on buyer’s long-term orientation and opportunism through partner-specific value to the buyer. Design/methodology/approach – Data were collected from 155 sales professionals of Japanese manufacturers. Structural equation modeling was used to analyze the data. Findings – As predicted, the salesperson’s OC and disposition to innovate enhance buyer’s long-term orientation through providing partner-specific value to the buyer, and in turn, buyer’s long-term orientation mitigates opportunism. Practical implications – The salesperson plays an important role for developing and maintaining Buyer-seller relationships. Based on authors’ results, firms should promote salespeople’s OC because a highly committed salesperson is likely to be more innovative when managing the relationship with the buyer and, in turn, increase the relationship-specific value to the buyer. Originality/value – This study makes two contributions to Buyer-seller relationship literature. First, previous studies on the salesperson focus on the social aspects in the relationship. This study, however, examines the salesperson characteristics in the exchange, and the results reveal the importance of including the salesperson characteristics in studying Buyer-seller relationships. Second, this study proposes the salesperson’s partner-specific value as a key boundary-spanning aspect mediating the salesperson characteristics and buyer’s behaviors in Buyer-seller relationships. The results confirm the argument, thus providing impetus for further studying different types and dimensions of transaction-specific assets in Buyer-seller relationships.

Moderating effects of age on personality, driving behavior towards driving outcomes

2019 ◽  
Vol 12 (2) ◽  
pp. 91-104
Author(s):  
Siti Haerani ◽  
Rika Dwi Ayu Parmitasari ◽  
Elsina Huberta Aponno ◽  
Zany Irayati Aunalal
Keyword(s):  
Structural Equation ◽  
Traffic Accidents ◽  
Driving Behavior ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Content Type ◽  
South Sulawesi ◽  
Driving Outcomes ◽  
The Relationship

Purpose The purpose of this paper is to identify the effect of people’s personality on driving behavior and traffic accidents and violations in the province of South Sulawesi. Design/methodology/approach This research was conducted in order to determine the moderating effects of age on the relationship between personality variables, driving behavior and driving outcomes. The research was conducted over two years. For the first year of this study, research was conducted in the city of Makassar, the capital of the South Sulawesi province, which has the highest volume of accidents compared to other districts/cities in South Sulawesi. The approach used in conducting the data analysis was a quantitative approach; the inferential statistical analysis method of analysis used to test the hypothesis of the research was structural equation modeling. Findings The results of the analysis show that age is a moderating variable in the relationship between personality, driving behavior and driving outcomes. The higher the age, the stronger the influence of personality on driving behavior and driving outcomes, and the stronger the effect of driving behavior on driving outcomes. Originality/value Originality for this paper is shown as follows: using age on personality has a moderating effect on the relationship between driving behavior and driving outcomes; and the research would implicate driving behavior and inclined factors from the eastern part of Indonesia, since most research works were conducted in the western part of Indonesia and they hardly considered the moderating effect of age.

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