Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
2003 ◽
Vol 5
(2)
◽
pp. 38-53
◽
Keyword(s):
2003 ◽
Vol 18
(6/7)
◽
pp. 607-626
◽
2012 ◽
Vol 28
(7-8)
◽
pp. 887-911
◽
Keyword(s):
2005 ◽
Vol 12
(2)
◽
pp. 1-38
◽
2014 ◽
Vol 2014
(1)
◽
pp. 15441