Social media and business practices in emerging markets: still unexplored

Purpose This study aims to ascertain the mediating effect of task performance (TP) on the linkage between the psychological empowerment (PE) and job satisfaction (JS) of professional accountants. Design/methodology/approach Primary data was collected through a questionnaire-based survey of 132 professional accountants who were the units of analysis for the study. These accountants were domiciled in 11 Indian cities and worked in both service and manufacturing firms. The data was analyzed using the partial least squares structural equation modeling method. Findings The study found that TP mediated the linkage between PE and JS, although, contrary to observations in developed economies, one of its sub-constructs – competence – displayed no such mediation capability. Counterintuitively, it was empirically observed that the accountants’ gender had no bearing on the mediating effect of TP. Originality/value The study makes three distinct contributions. First, it empirically confirms that the intrinsic motivation theory applies to accountants in the context of operations in emerging markets. Second, the paper contributes to the accounting behavioral literature by observing that competence, as a sub-dimension of the PE construct, does not significantly impact the JS level of accountants. Finally, the study also contributes to the development of sound business practices by confirming that gender differences do not impact the satisfaction levels of accountants in emerging markets.

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Socio-influences of user generated content in emerging markets

Marketing Intelligence & Planning ◽

10.1108/mip-12-2017-0347 ◽

2018 ◽

Vol 36 (7) ◽

pp. 737-749 ◽

Cited By ~ 5

Author(s):

Harish Kumar ◽

Manoj Kumar Singh ◽

M.P. Gupta

Keyword(s):

Emerging Markets ◽

User Generated Content ◽

Business Practices ◽

Social Commerce ◽

Interpretive Structural Modeling ◽

Content Type ◽

The People ◽

The Social ◽

Marketing Activities ◽

Hierarchical Relationships

Purpose The purpose of this paper is to conceptualize the influencing characteristics of user-generated content over perceived structure of social platforms to plan various business practices to improve the social commerce activities especially in emerging markets. Design/methodology/approach In first step, key factors are identified from the systematic literature studies and experts’ opinion. Second, total interpretive structural modeling is used to interpret the complexity of relationships among various factors. Further, fuzzy-MICMAC analysis is used to determine the most driving factors to improve the social commerce. Findings The study illustrates hierarchical relationships that can help policy designers, business leaders and decision makers to gain maximum benefits of mining the user-generated content to implement the people-oriented changes to improve economic capability of a country. Research limitations/implications The applicability of the study findings can be deployed mostly in emerging economies. The study has not considered the data security, cyberbullying, authenticity and reliability of shared content spread virally over social sites. Practical implications The paper will assist policy makers, business planners and solution providers to give importance to public-led influencing patterns to offer business solutions based on people demand and choices. Social implications The customers’ engagement, sharing reviews, getting suggestions from other people and finding new trends through user-generated content would enable higher social commerce activities. Originality/value The paper develops hierarchical relationships to represent the advancements in business and marketing activities based on influencing patterns and behavior of users over social sites.

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Identifying target audience on enterprise social network

Industrial Management & Data Systems ◽

10.1108/imds-01-2018-0007 ◽

2019 ◽

Vol 119 (1) ◽

pp. 111-128 ◽

Cited By ~ 3

Author(s):

Jianhong Luo ◽

Xuwei Pan ◽

Shixiong Wang ◽

Yujing Huang

Keyword(s):

Social Media ◽

Social Network ◽

Latent Dirichlet Allocation ◽

Topic Model ◽

Information Service ◽

Target Audience ◽

Business Practices ◽

Content Type ◽

Enterprise Social Media ◽

Enterprise Social Network

Purpose Delivering messages and information to potentially interested users is one of the distinguishing applications of online enterprise social network (ESN). The purpose of this paper is to provide insights to better understand the repost preferences of users and provide personalized information service in enterprise social media marketing. Design/methodology/approach It is accomplished by constructing a target audience identification framework. Repost preference latent Dirichlet allocation (RPLDA) topic model topic model is proposed to understand the mass user online repost preferences toward different contents. A topic-oriented preference metric is proposed to measure the preference degree of individual users. And the function of reposting forecasting is formulated to identify target audience. Findings The empirical research shows the following: a total of 20 percent of the repost users in ESN represent the key active users who are particularly interested in the latent topic of messages in ESN and fits Pareto distribution; and the target audience identification framework can successfully identify different target key users for messages with different latent topics. Practical implications The findings should motivate marketing managers to improve enterprise brand by identifying key target audience in ESN and marketing in a way that truthfully reflects personalized preferences. Originality/value This study runs counter to most current business practices, which tend to use simple popularity to seek important users. Adaptively and dynamically identifying target audience appears to have considerable potential, especially in the rapidly growing area of enterprise social media information service.

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Business Practices, Growth and Economic Policy in Emerging Markets

10.1142/11863 ◽

2020 ◽

Author(s):

Luis Camacho ◽

Satyendra Singh

Keyword(s):

Economic Policy ◽

Emerging Markets ◽

Business Practices

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CSR Strategies in Emerging Markets

Sustainable Development ◽

10.4018/978-1-5225-3817-2.ch074 ◽

2017 ◽

pp. 1702-1725

Author(s):

Claudia Ogrean ◽

Mihaela Herciu

Keyword(s):

Sustainable Development ◽

Emerging Markets ◽

Business Models ◽

The Other ◽

Business Practices ◽

Socially Responsible ◽

Csr Strategies ◽

Development Tool ◽

The Social ◽

Decision Making Processes

The purpose of the chapter is to emphasize on the roles of businesses – as an effective (sustainable) development agent in emerging markets, on one hand, and of their CSR strategies – as an efficient sustainable development tool, on the other hand, in order to identify valuable business practices able to lead the emerging markets towards sustainability – through socially responsible decision making processes at business level. Having in the fore-ground the ideas of sustainability (which basically is a macro-economic concern) and responsibility (and especially its micro-economic correspondent that usually embraces the form of CSR), it will try to discover the general and specific features of the business models that capitalize the best the synergy between the social responsibility of business and the ensuring of sustainability in emerging markets.

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Users’ health information sharing intention in strong ties social media: context of emerging markets

Library Hi Tech ◽

10.1108/lht-02-2020-0024 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Min Zhang ◽

Wen Lin ◽

Zhen Ma ◽

Jun Yang ◽

Yan Zhang

Keyword(s):

Social Media ◽

Emerging Markets ◽

Information Sharing ◽

Health Information ◽

Information Source ◽

Moderating Effect ◽

Strong Ties ◽

Content Type ◽

Sharing Value ◽

Health Information Sharing

PurposeThis paper aims to theorize and examine how central cognition elaboration cue and peripheral cognition elaboration cue influence users’ health information sharing intention in Strong ties social media (STSM) in emerging markets.Design/methodology/approachThis paper innovatively proposes two concepts of health information emotion and health information sharing value based on the in-depth observation of users’ social health behavior. We integrate Elaboration Likelihood Model, Media Richness Theory, Trust Theory and Regulatory Focus Theory to develop hypotheses and research models and lay emphasis on the study of health information emotion’s moderating effect. This paper conducts an empirical study by selecting 372 health information users of WeChat, a typical STSM, to verify the research model by structural equation model.FindingsFor the central route, individual motivation and health information richness positively influence health information sharing value. For peripheral route, health information source trust and health information recipient trust both positively influence the health information sharing attitude. Health information sharing value and sharing attitude can positively affect users’ health information sharing intention. In addition, health information positive emotion has significant moderating effect, while health information negative emotion does not have.Originality/valueThis study contributes to a comprehensive perspective for understanding users’ health information sharing intention in STSM in emerging markets, an important but understudied topic. The results can also give implications for researchers to explore users’ behavioral intention from the perspective of process-oriented persuasion and health information emotion’s moderating effect.

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