Reconciling polarities
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Identity should accurately reflect an organization's values and what it stands for. The task of creating the right identity is a difficult one for hybrid firms that often pursue conflicting goals and agendas. Achieving the right balance of the polarities within each identity dimension can help resolve tensions and generate an identity that successfully reconciles traditional and emerging identity perceptions. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.