Artists as strategic team innovation partners
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on bringing artists, as a strategically competitive tool, into gastronomic experience-led businesses. As a result of the new and fresh emotional experiences created, revenue was found to significantly increase. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.