Strategic insights into brand gender modification decisions

2018 ◽  
Vol 34 (10) ◽  
pp. 22-24

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper attempts to pinpoint ways of increasing the appeal of mixed-target brands to both men and women. A robust strategy to impress men with attempts to inject new masculinity remains elusive, although women are more flexible and respond positively to male brand elements woven within the personality of a feminine brand. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

2018 ◽  
Vol 34 (3) ◽  
pp. 1-3

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper reveals how CEOs can learn from what 34 of their executive peers are doing to develop their online leadership profiles, through an analysis of the elements of content posted by CEOs on Twitter that produce the greatest engagement in the form of retweets. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2018 ◽  
Vol 34 (8) ◽  
pp. 10-12

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on bringing artists, as a strategically competitive tool, into gastronomic experience-led businesses. As a result of the new and fresh emotional experiences created, revenue was found to significantly increase. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2016 ◽  
Vol 24 (5) ◽  
pp. 40-42
Author(s):  
Simon Linacre

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Portrayals of superiors in film or on television are rarely positive. Think about it for a second. The cliche of the boss or supervisor is of an aggressive male, barking orders at employees, showing barely any humanity and never satisfied by anything his charges do for him. Alternatively, there is the stereotypically “hard-assed” woman boss who is similarly unyielding or sometimes the other end of the spectrum is used, and a boss is shown to be slightly deranged or so ineffectual as to be rendered irrelevant by their subordinates. Practical Implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2018 ◽  
Vol 26 (6) ◽  
pp. 37-39

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on how employers who invest in developing their brand internally reap the rewards of identification and commitment than from employees who wish to go on a longer journey with the organization. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2018 ◽  
Vol 34 (8) ◽  
pp. 36-38

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on comparing startup acquisition trends concerning US and European companies, as well as the strategic plans founding entrepreneurs can make to maximise their chance of a profitable short to medium term exit from their startup. Acquiring companies find tech startups less than five years old to be desirable target for M&A purposes, and US companies are expanding the volume of their zealous M&A activity into Europe. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2015 ◽  
Vol 31 (10) ◽  
pp. 33-35

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Explores differences in the entrepreneurial experiences of men and women, including what and how entrepreneurs of both sexes learn. Differences in behavioral patterns include a greater tendency for men to learn from other professional stakeholders while women turned typically to a narrower group of people, more often friends and family. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2020 ◽  
Vol 28 (4) ◽  
pp. 27-29

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper focuses on the relationship between a recruiter's level of political skill and an organization's reputation when measuring the success of an organization's recruitment efforts. The findings confirm that high levels of political skill in recruiters delivers value to organizations with both good and bad reputations. This is because when a recruiter with high political skill is involved any increases in organizational reputation – in part through the recruiter's own efforts to boost the organization's brand – causes the candidate to become more strongly attracted. However this effect doesn't happen when a low political skill recruiter is involved. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2020 ◽  
Vol 28 (6) ◽  
pp. 25-27

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on exploring the elements of a strong HRM system: namely consistency, distinctiveness of messaging, and consensus of employee reactions. These latter two elements combine to form a hybrid reputational dimension for an organization's HR team. The results from respondents working in Spanish hotels reveal that a strong HRM system consisting of these interdependent elements does generate greater employee commitment and engagement. HR managers and leaders are therefore advised to add value by building their reputation in line with these trust-inducing principles. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2018 ◽  
Vol 26 (3) ◽  
pp. 20-22

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Does ambition differ between men and women? This question is fraught with danger on so many levels, and perhaps as a result it remains rather a taboo issue. The traditional, patriarchal “Mad Men” view is that men are more ambitious than women and more successful, but that women are “changing” and transporting their competitiveness into the workplace. Thankfully, things have moved on since then, although by how much is perhaps another moot point. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information, and presenting it in a condensed and easy-to-digest format.


2018 ◽  
Vol 34 (4) ◽  
pp. 13-15

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on unpicking the themes underlying strategic tension that can arise between CEOs and chairpersons within an enterprise. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


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