Are CEOs making the grade as influencers on Twitter?
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper reveals how CEOs can learn from what 34 of their executive peers are doing to develop their online leadership profiles, through an analysis of the elements of content posted by CEOs on Twitter that produce the greatest engagement in the form of retweets. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.