Getting “freemium” business model right

2017 ◽  
Vol 33 (9) ◽  
pp. 16-18
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Strategic Choices ◽  
Content Type ◽  
Generic Strategy ◽  
Model Execution ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The article describes the generic strategy and the key strategic choices that enable and support successful freemium business model execution in an online digital business. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Improving your business posture

2018 ◽  
Vol 34 (5) ◽  
pp. 31-33
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Business Model Innovation ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Business model innovation can be a key facet to gaining a competitive advantage and subsequent success of any organization. This is investigated in this paper through French manufacturing SMEs with a turnover of less than €50m. Originality/value The paper saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent, information and presenting it in a condensed and easy-to-digest format.

IKEA's attempts to smoothly achieve corporate sustainability consistency

2021 ◽  
Vol 37 (4) ◽  
pp. 31-33
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Corporate Sustainability ◽  
Change Implementation ◽  
Content Type ◽  
Pertinent Information ◽  
Key Driver ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper addresses retailer IKEA's strategic challenges surrounding corporate sustainability activity and branding across their diverse markets. The employee respondents' sustainability perceptions of IKEA included its organizational personality, the presence of competing forces in-store, and IKEA leading by example as a sustainability enabler. Varying perceptions on sustainability caused uncertainty and instability in IKEA's business model; for example, some store managers felt uncomfortable funneling sustainable messaging onto in-store customers. Therefore individual manager approaches to sustainability are a key driver in IKEA's sustainable delivery. Three change implementation phases were identified in an attempt to remedy these location-based inconsistencies. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Innovative business ecosystems

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Global Marketplace ◽  
Content Type ◽  
Business Ecosystems ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Ideal

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Ecosystems are fast becoming the ideal business model in order to deal with the increasingly complex and unstable global marketplace. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals How a nimble company switches business model

2017 ◽  
Vol 33 (7) ◽  
pp. 11-13
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Strategic Agility ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The findings suggest a partial fit of the existing strategic agility framework for small and medium-sized enterprises (SMEs). Two of the proposed meta-capabilities (leadership unity and resource fluidity) seem inherent to SMEs because they apply easily to this context, although they need to be downscaled. One meta-capability (strategic sensitivity) is less natural and therefore more critical for an SME. An additional meta-capability (resourcefulness) arises as very important for SMEs to be able to overcome some of their size-caused limitations. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Succeeding with freemium: strategies for implementation

2017 ◽  
Vol 38 (2) ◽  
pp. 16-24 ◽  
Author(s):  
Anna B. Holm ◽  
Franziska Günzel-Jensen
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Business Models ◽  
Point Of View ◽  
Strategic Choices ◽  
Content Type ◽  
Key Points ◽  
Generic Strategy ◽  
Model Execution ◽  
Practical Implications

Purpose The purpose of this article is to highlight the key points for succeeding with the freemium business model in online digital business from a strategic point of view. The freemium business model has recently become one of the most dominant business models in online markets. However, entrepreneurs and managers still have a limited understanding of why some freemium business models become successful and sustainable while others do not. Design/methodology/approach The findings and recommendations derive from the study of online digital companies and applications, which either succeeded or failed to develop a sustainable freemium model. These are LinkedIn, Spotify, Box, Eventbrite, Chargify, Gasketball and TravelCrony. Findings The article describes the generic strategy and the key strategic choices that enable and support successful freemium business model execution in an online digital business. Research limitations/implications The research is limited to digital companies applying a freemium business model and offering their products and services online. Practical implications The findings and recommendations can help new and existing companies, first, to evaluate if the freemium business model is feasible for them, and second, to adjust strategies to develop a successful freemium business model and scale it up. Originality/value The article extends the current understanding of the freemium business model logic.

It’s a trust thing

2021 ◽  
Vol 37 (3) ◽  
pp. 26-28
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Authentic Leadership ◽  
Reading Time ◽  
Organizational Survival ◽  
Content Type ◽  
Pertinent Information ◽  
Model Flexibility ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The combination of authentic leadership, business model flexibility, and a rigorous and successful CSR initiative are crucial for organizational survival during a crisis. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Food for thought

2018 ◽  
Vol 34 (12) ◽  
pp. 1-2
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Business Model Innovation ◽  
Content Type ◽  
Pertinent Information ◽  
Start Ups ◽  
Practical Implications ◽  
Insight Into

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Despite originating from a limited study, this briefing provides insight into how business model innovation can be crucial, especially for food start-ups. Sustainability is becoming the key term that dictates whether small food firms survive. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Out with the old

2018 ◽  
Vol 34 (11) ◽  
pp. 11-13
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Start Up ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Established organizations become stuck sticking to the old ways, the business model that brought the initial success. When these organizations struggle, they need to look to uncertainty, and embrace the mantra of a start-up to help regain a competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The balancing act

2019 ◽  
Vol 36 (1) ◽  
pp. 13-15
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Organizations need to balance a good business model with a sound strategy, or else fall foul of the issues that faced some of the world’s largest organizations that eventually failed. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Negotiation and corporate strategy

2019 ◽  
Vol 35 (2) ◽  
pp. 4-6
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Corporate Strategy ◽  
Organizational Strategy ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications ◽  
Consistent Approach

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Negotiation is a key tool in delivering competitive advantage but requires a clear and consistent approach closely linked to organizational strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Sign in / Sign up

Export Citation Format

Share Document