Research on the influence mechanism of direct broadcast of agricultural products on consumers’ purchase behavior based on structural equation model

Author(s):  
Lin Wane ◽  
Junjin Chen
2015 ◽  
Vol 9 (8) ◽  
pp. 375-384
Author(s):  
Yanna Zhu ◽  
Gang He ◽  
Xianfei Zhu ◽  
Guotong Qiao ◽  
Guisheng Zhang ◽  
...  

2021 ◽  
Vol 275 ◽  
pp. 02025
Author(s):  
Yan Wang ◽  
Shengxiang She

The spillover effect between Pro-environmental behaviors is not enough studied, which is of great significance to understand the dynamic behavior of consumers as a whole. Based on a questionnaire survey and empirical analysis based on structural equation model, this paper reveals the spillover effect of consumer recycling behavior on Pro-environmental behavior, and examines the influence mechanism from the psychological perspective of emotion and environmental identity. The results show that recycling efforts positively affect Pro-environmental behavior through the mediating mechanism of pride and environmental identity.


2016 ◽  
Vol 34 (6) ◽  
pp. 875-893 ◽  
Author(s):  
Mariek Vanden Abeele ◽  
Alexander P. Schouten ◽  
Marjolijn L. Antheunis

This study takes a perceived affordance approach to explain how differences in teenagers’ mobile messaging behavior associate with indicators of friendship maintenance behavior. Based on a survey among 1943 teenagers, a structural equation model was tested in which their appreciation of three main affordances of mobile messaging predicted the companionship and support that they derive from their friends through their instrumental and expressive mobile messaging behavior. The model fitted the data well: teenagers’ appreciation for anytime–anyplace connectivity, private communication, and control over message content explained to what extent they use mobile messaging to micro-coordinate, to chitchat with friends, and to intimately self-disclose, thereby indirectly explaining the companionship and support that teens derive from friends. This finding supports the notion that inherent characteristics of technology play a role in contemporary relationship management by driving social uses of the technology.


Sign in / Sign up

Export Citation Format

Share Document