An Empirical Study Of The Key Factors Affecting Consumers' Purchase Decision On Life Insurance

Author(s):  
Xumei Zhang ◽  
Yingxiu Zhang ◽  
Hanguang Qiu ◽  
Bin Dan
Author(s):  
Elena Evgenevna Mashyanova ◽  
Elena Aleksandrovna Smirnova

In modern conditions of development, financial security is an integral part of the overall security of the region and is formed on the basis of the functioning of the financial system. The complication of relationships between key segments of international financial markets, as well as the limited ability to accurately predict future trends in the development of the global financial system, lead to a gradual increase in the risks that accompany the activities of economic entities, and an increase in the number and scale of internal and external threats that have a negative impact on the financial security of the state. This formulation of the issue requires generalization of approaches to determining the financial security of the region in order to further formalize this issue and determine the key factors affecting it. The article considers the types of financial security, as well as certain areas of ensuring the financial security of the region and their priority. In work the assessment of the level of socio-economic development of the region with a view to ensuring financial security on the basis of which offers the main activities and priority areas of implementation of the investment policy that will ensure financial security of the Republic of Crimea.


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