Purpose
This paper aims to investigate how a firm may innovate its business model to internationalize.
Design/methodology/approach
Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia.
Findings
The study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship.
Originality/value
This study connects business model innovation and internationalization as few studies have done before.
Business Model Challenges for Cab Aggregators: A Case Study of Ola
