The authors consider the problem of communication as social reality in the context of conceptual representations of non-classical ontology. These views are based on the idea of variability in the interpretation of basic philosophical category of reality. Works of Chris Berry, Jean Baudrillard, Robin Dunbar, Paul Lazarsfeld, Harold Laswell, Andrew Zverintsev, Charles Cooley, Merab Mamardashvili, Alina Panfilova, Alan Pulford, Paul Smith, Arkady Ursuland and others are devoted to this problem.The article aims to clarify the ontological meaning of the concept «communicative reality». It can resolve conceptual representations of non-classical ontology that is based on the idea of variability of interpretation basic to the concept of space is a philosophical category of reality.Non-classical ontology interprets the concept of «reality» as a collection of objects and phenomena that have approximately the same being or exist in the same way. If being is the property of objects, and existence is their procedural characteristics, then reality is the very objects that possess this property and realize this action. Thus, the objects and phenomena of the material world exist in one way and form an objective reality. There is another way and form of artistic reality. Plans, projects, fantasies have a way of existence and form of mental reality. Therefore, there is an idea of coexistence of different realities. Thus, it is possible to consider not only one reality («actually existed»), but also different realities that constitute the «sector of existence». In this case, it is necessary to speak not about reality, but about reality in a particular sector of life (objective, subjective and virtual reality). That is, the communicative reality can be defined as the particular sector being associated with a subjective interpretation of the real world. Is it possible to define a specific combination of objects, existing solely in the communication processes according to the laws that differ from laws of objective and virtual reality?Therefore, social communication is the result of the interaction of objectively existing segments of the social structure, with defined interests and requests. Social communication is based on existing channels of social ties and actually existing social interests and preferences. It is established that the person prefers to obtain information from a limited number of sources, which he/ she considers asthe closest social environment. Information is perceived positively if it meets social needs of individuals. Information influence that does not consider requests and exceeds the threshold of perception is filtered out as information noise. The patterns of perception of information determine certain forms of informational influence.Thus, the communicative reality even when generating a virtual picture of the world relies on objectively existing social relations, patterns of perception of information and the channels of mass communication. To sum up, the authorsgive an ontological definition of communication space– a set of conditions of interaction of social facilities, with a focus on specific layers of links between the communication objects.
ОНТОЛОГІЯ КОМУНІКАТИВНОЇ РЕАЛЬНОСТІ
