Mobile devices have been popular in recent years and the proliferation of mobile devices inspires the interest in mobile multimedia applications. However, memory is always the bottleneck in the traditional memory hierarchy. Scratchpad memory (SPM) is a promising on-chip SRAM to solve such problem. It has faster access time and less power-consumption compared to cache and off-chip memory. In this paper, we propose the efficient scratchpad memory management approach for mobile multimedia applications. SPM is partitioned for the assignment of the slices of the applications based on the profiling and the recorded history. Through the use of SPM, the memory footprint of mobile multimedia applications will be reduced for better performance and less power-consumption. The experimental results show that our approach is able to significantly reduce the power consumption and improve the performance of mobile multimedia applications.