Cleaner production is a universally defined policy ascertained by of the United Nations for countries worldwide. Multinational companies diligently emphasize the cleaner production strategy while setting their organizational goals. Keeping in view the importance of cleaner production in the world; this study investigates the vision and mission statements of selective multinational companies working in the BRICS countries. Top five multinational companies from each BRICS country; listed in the stock exchanges were taken and their vision and mission statements were analyzed via content analysis methods. The results of the study indicated that the Russian multinational companies were found to be most focused on the cleaner production strategies in their vision and mission statements. Moreover, the results reveal that the South African companies gave the least attention to the cleaner production as compared to other BRICS countries. This study opened the door for future studies and suggested the researchers to investigate more ineptly while focusing more countries and to expand the topic to know the universal implementation of cleaner production policies.
Competition among BRICS Companies for Cleaner Production Strategies
