scholarly journals Secondary transfer effects of intergroup contact via social identity complexity

2013 ◽  
Vol 53 (3) ◽  
pp. 443-462 ◽  
Author(s):  
Katharina Schmid ◽  
Miles Hewstone ◽  
Nicole Tausch
Keyword(s):  
Social Identity ◽  
Intergroup Contact ◽  
Transfer Effects ◽  
Identity Complexity ◽  
Secondary Transfer ◽  
Social Identity Complexity

Secondary Transfer Effect of Contact

2009 ◽  
Vol 40 (2) ◽  
pp. 55-65 ◽  
Author(s):  
Thomas F. Pettigrew
Keyword(s):  
Cognitive Dissonance ◽  
Experimental Research ◽  
Intergroup Contact ◽  
Transfer Effect ◽  
Evaluative Conditioning ◽  
Transfer Effects ◽  
Secondary Transfer ◽  
Primary Reduction

This paper reviews the evidence for a secondary transfer effect of intergroup contact. Following a contact’s typical primary reduction in prejudice toward the outgroup involved in the contact, this effect involves a further, secondary reduction in prejudice toward noninvolved outgroups. Employing longitudinal German probability samples, we found that significant secondary transfer effects of intergroup contact exist, but they were limited to specific outgroups that are similar to the contacted outgroup in perceived stereotypes, status or stigma. Since the contact-prejudice link is bidirectional, the effect is inflated when prior prejudice reducing contact is not controlled. The strongest evidence derives from experimental research. Both cognitive (dissonance) and affective (evaluative conditioning) explanations for the effect are offered.

scholarly journals Inclusive and exclusive beneficiary attributions: The role of social identity complexity in interpretations of and punishment for dissent

2021 ◽  
pp. 136843022110194
Author(s):  
Sonia Roccas ◽  
Adi Amit ◽  
Shani Oppenheim-Weller ◽  
Osnat Hazan ◽  
Lilach Sagiv
Keyword(s):  
Social Identity ◽  
Social Identities ◽  
Moral Judgements ◽  
Identity Complexity ◽  
Social Identity Complexity

We suggest that intentionality attributed to dissenting behavior in intergroup contexts (e.g., exposing one’s country’s secrets) may be conceptualized as benefitting one of four social circles. Two social circles exclude the perceiver: (a) the actor him/herself and (b) the outgroup affected by the behavior; and two circles include the perceiver: (c) the ingroup of both the perceiver and the actor and (d) humanity as the ultimate collective including both ingroup and outgroup. We further suggest that adopting different beneficiary attributions depends on the perceivers’ social identity complexity (Roccas & Brewer, 2002), which refers to an individual’s representation of their multiple social identities on a continuum from highly overlapping to highly differentiated (i.e., simple vs. complex social identity). Perceivers are more likely to attribute dissent behavior to social circles that exclude (rather than include) themselves the simpler their social identity; such exclusive attributions lead to harsher moral judgements, expressed as punitiveness.

scholarly journals A social identity complexity theory reading of Philemon

2021 ◽  
Vol 77 (4) ◽  
Author(s):  
Jacobus Kok ◽  
Ilse Swart
Keyword(s):  
Social Identity ◽  
Complexity Theory ◽  
New Testament ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Rhetorical Analysis ◽  
The Novel ◽  
Identity Complexity ◽  
Social Identity Complexity

This article provides new perspectives on navigating complex social identity in the letter to Philemon by means of the heuristic use of social identity complexity theory (SICT) in combination with socio-rhetorical analysis (SRA). The application of SICT as a heuristic tool in New Testament (NT) studies is relatively new, but it is positioned within the novel research being carried out on social identity theory in the NT.Contribution: This article wants to make a new contribution by illustrating how SICT can help us to think in more nuanced ways about nested identity(s) in Philemon.

scholarly journals Social Identity Complexity Theory as heuristic tool in New Testament Studies

2014 ◽  
Vol 70 (1) ◽  
Author(s):  
Jacobus Kok
Keyword(s):  
Social Psychology ◽  
Social Identity ◽  
Complexity Theory ◽  
New Testament ◽  
Identity Complexity ◽  
New Testament Studies ◽  
Social Identity Complexity

In this article the author gives an overview of a relatively new theory in social psychology, namely Social Identity Complexity Theory, and illustrates the heuristic value of the theory for New Testament interpretation. Paul’s letter to the Galatians is taken as a case study to illustrate how the theory could shed new light on the Galatian conflict and on Paul’s social identity complexity, which might have made him a good facilitator of change and reconciliation.

scholarly journals Consumers’ brand identity complexity: conceptualization and predictive ability

2017 ◽  
Vol 51 (2) ◽  
pp. 304-323 ◽  
Author(s):  
Ulrich R. Orth ◽  
Gregory M. Rose
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Brand Identity ◽  
Psychological State ◽  
Social Self ◽  
Content Type ◽  
The Social ◽  
Self Study ◽  
Identity Complexity ◽  
Social Identity Complexity

Purpose This study aims to integrate Roccas and Brewer’s (2002) social identity complexity theory with the brand symbolism literature to propose a new construct: brand identity complexity (BIC). Different than previous conceptualizations of identity complexity which focus on the degree of internal differentiation of the personal self, BIC focuses on the degree of complexity in the social self and is defined as a consumer’s subjective representation and psychological state of belongingness to multiple identity-constructing brand ingroups. BIC impacts the adoption of new brands as they relate to the social self. Design/methodology/approach Three experiments were performed to test BIC’s predictive power. Study 1 measures BIC and tests its influence on the adoption of new brands positioned as unique. Study 2 manipulates BIC through priming and tests its influence on the adoption of new brands that appeal to independence. Study 3 also manipulates BIC and examines its influence on the adoption of brand extensions. Findings Study 1 demonstrates that high BIC consumers are more likely to adopt a new brand that appeals to a unique social self. Study 2 shows that high BIC individuals are more likely to adopt a new brand that appeals to an independent self. Study 3 shows that high BIC consumers are more likely to adopt a brand extension with a low fit to the parent category. All three studies offer evidence of the mediating role of identity-driven payoffs. Research limitations/implications The findings suggest that individuals perceive their multiple brand ingroups to be more or less complex. This outcome merges the social identity theory with consumer–brand relationship research and adds to an emerging stream of research that explores personal, situational and cultural differences in the social self and its relation to commercial offers. Practical implications Marketers can benefit from the findings by better understanding which brand appeals will be more effective with target consumers and under what conditions. Originality/value This research develops a conceptual framework for understanding the development of brand ingroup-based identity complexity.

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