scholarly journals CONSUMER SWITCHING COSTS AND FIRM PRICING: EVIDENCE FROM BANK PRICING OF DEPOSIT ACCOUNTS*

2011 ◽  
Vol 59 (2) ◽  
pp. 296-320 ◽  
Author(s):  
TIMOTHY H. HANNAN ◽  
ROBERT M. ADAMS
2021 ◽  
Author(s):  
Yufeng Huang

Proprietary product designs create high switching costs, directly hurting consumers, and hurting firms due to intensified competition.


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