scholarly journals Negative Option Contracts and Consumer Switching Costs

1993 ◽  
Vol 60 (2) ◽  
pp. 304 ◽  
Author(s):  
Owen R. Phillips
2021 ◽  
Author(s):  
Yufeng Huang

Proprietary product designs create high switching costs, directly hurting consumers, and hurting firms due to intensified competition.


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