Recent reports show an increase in smoking among college students and suggest that occasional smoking is now initiated by previously nonsmoking students This study evaluated whether this apparent increase in smoking by students is associated with positive self-images associated with smoking. Regular and occasional smokers rated how smoking “changes the way you feel about yourself” on 18 self-attributes that may be associated with smoking, e.g., from cigarette advertisements. Nonsmokers also rated smokers on the same 18 attributes All three groups rated three attributes in the negative direction with at least a moderate effect size: that being a smoker was less healthy, that smokers were less desirable as a date and that smokers were less attractive while smoking. On only one other attribute regular smokers differed from neutral with at least a moderate effect size: that smoking made them feel less feminine. As hypothesized, the occasional smokers also rated some attributions positively with at least a moderate effect size: that smoking made them feel more daring and more adventurous and did not make them feel like an outcast. The non-smokers rated a number of additional attributes about smokers negatively with at least a moderate effect size: that smokers are less sexy, less feminine less sophisticated, less masculine, and less mature. Thus, the results suggest that smoking shows at best mixed associations with self-attributions of college students who smoke and is viewed negatively by those who do not smoke. Other results suggest that the recent increase in occasional smoking may be related to smoking with friends who smoke and smoking while drinking alcohol.
