Destructive Creation: American Business and the Winning of World War II Mark R.Wilson. University of Pennsylvania Press, 2016.

2017 ◽  
Vol 40 (3) ◽  
pp. 280-281
Author(s):  
Sally E. Parry
Author(s):  
Walter A. Friedman

Throughout history, and particularly since World War II, American business has held a real and symbolic role in the world economy. The conclusion looks at the reasons behind this: an intermittently regulated business environment; a focus on innovation and regeneration and a comparative lack of stigma attached to failure; and the “American Dream” of democratic entrepreneurship, which has attracted new people and perspectives throughout history. While social and economic freedom is inaccessible to many, the idea of it has been a powerful incentive to encourage risk-taking people, from both America and around the world, to pursue opportunities in America—and enough have succeeded there to encourage others.


Author(s):  
Walter A. Friedman

America’s infrastructure emerged largely unscathed from World War II. “Corporate America, 1945–1980” defines the decades after the war as a golden age for American business. Postwar business norms influenced the “organization type” or executive, characterized by friendliness and loyalty. High-tech companies invested in aviation and aerospace, while low-tech companies dealing in food, lumber, tobacco, and brewing turned to marketing rather than price competition to sell their products. The postwar years saw the growth of services and franchises and bolstered America’s presence in overseas markets. Later in the century, it became clear that America needed new strategies to regain lost shares of global markets.


Sign in / Sign up

Export Citation Format

Share Document