Evaluating the Discriminatory Value and Reliability of Ideation Metrics for Their Application to Concept Development and Prototyping

2017 ◽  
Author(s):  
Jessica Menold ◽  
Kathryn Jablokow ◽  
Timothy Simpson ◽  
Rafael Seuro
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Concept Development ◽  
Product Development Process ◽  
Concept Generation ◽  
Market Place ◽  
Design Changes ◽  
The Impact ◽  
Original Concept

Approximately half of new product development projects fail in the market place. Within the product development process, prototyping represents the largest sunk cost; it also remains the least researched and understood. While researchers have recently started to evaluate the impact of formalized prototyping methods and frameworks on end designs, these studies have typically evaluated the success or failure of these methods using binary metrics, and they often evaluate only the design’s technical feasibility. Intuitively, we know that a product’s success or failure in the marketplace is determined by far more than just the product’s technical quality; and yet, we have no clear way of evaluating the design changes and pivots that occur during concept development and prototyping activities, as an explicit set of rigorous and informative metrics to evaluate ideas after concept selection does not exist. The purpose of the current study was to investigate the discriminatory value and reliability of ideation metrics originally developed for concept generation as metrics to evaluate functional prototypes and related concepts developed throughout prototyping activities. Our investigation revealed that new metrics are needed in order to understand the translation of product characteristics, such as originality, novelty, and quality, from original concept through concept development and prototyping to finalized product.

Advantages of Time-Based New Product Development in a Fast-Cycle Industry

1997 ◽  
Vol 34 (1) ◽  
pp. 36-49 ◽  
Author(s):  
Srikant Datar ◽  
C. Clark Jordan ◽  
Sunder Kekre ◽  
Surendra Rajiv ◽  
Kannan Srinivasan
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Market Share ◽  
Lead Time ◽  
Development Process ◽  
New Product ◽  
Product Development Process ◽  
Concept Generation ◽  
Volume Production ◽  
The Impact

The authors study the impact of time-based product development on sustainable market share gains in a high-technology computer component industry. Three dominant firms, with international new product development and manufacturing facilities, have introduced more than 200 new products into this fast-cycle market in a five-year period. The authors systematically examine the leads and lags at critical stages of the product development process: concept generation, prototype completion, and volume production. Their main finding is that lead-time advantage affects market share positively, albeit differentially, at each stage. The benefit of lead-time gain is greatest at the volume production stage, followed by the concept generation stage. The authors also develop a new notion of lead-time threshold—a time period in which if a competitor catches up, no market share gain is achieved by the firm that introduces the product first. They endogenously estimate the magnitude of the threshold for each stage of the product development process, observing that a significant threshold is present at both the concept generation and volume production stages. Finally, the structure of the development process, which differs across the firms in the market, affords significant differential ability to catch up with competitors.

scholarly journals The Impact of Concurrent Engineering Strategy on New Compex Product Development Process in Organization: An Empirical Study of Manufacturing and Service Industry in Malaysia

2013 ◽  
Vol 61 (1) ◽  
Author(s):  
Amran Rasli ◽  
Saif ur Rehman Khan ◽  
Tan Owee Kowang
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Concurrent Engineering ◽  
Development Process ◽  
Service Industry ◽  
Reliability And Validity ◽  
New Product ◽  
Product Development Process ◽  
The Impact ◽  
New Product Development Process

Taking into account the customers, supplier and organization involvement in the new product development (NPD), this article focuses on the synthesis, evaluation, and selection of various sub-factors of concurrent engineering involved in new product development process. The aim of this study was to provide the reliability and validity of six sub-factors of concurrent engineering model of the 49-item questionnaire and to analyze its association with concurrent engineering and new product development process in a sample of 35 manufacturing and services organization located in Johor, Malaysia. Methods: A self reported survey was conducted in 35 manufacturing and services organization located in Johor, Malaysia. Results: Appropriate internal consistencies of the six sub-scales: customers relationship, team development, continuity, tools and techniques, suppliers involvement and corporate focus and their association with concurrent engineering, were obtained. Zero-order correlation and regressions analysis replicated the theoretically assumed structure of the effective concurrent engineering (ECE). Evidence of criterion validity was obtained from cross-correlations of the scales and from their linear and multiple regression analysis. Finally, all seven scales were associated with a highly significant ratio of concurrent engineering as predicted by fundamental theory. Conclusion: Based on the results of this study the seven version of the model, questionnaire is considered a reliable and valid instrument for measuring association in developing the new complex product development process.

New methodology for product development process using structured tools

2020 ◽  
pp. 095440542097122
Author(s):  
Carlos Relvas ◽  
António Ramos
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Development Cooperation ◽  
Product Development Process ◽  
Concept Generation ◽  
Systematic Method ◽  
Development Team ◽  
Future Developments

The product development is a multidisciplinary process but also involves different areas of knowledge ranging from creativity in concept generation to refinement of design and finally the validation of the product. There are different approaches that attempt to define the best product development process, and thereby establishes a reliable method for efficiently transforming ideas into products. The use of a method that systematically establishes a work process seems to be highly advantageous, not only because it defines a critical and guiding path of work, organizing the tasks and their results, but also facilitates the communication of the development team. The methodology can provide records and other graphic documents that allow the development team to access these for future developments. The work presented here is the development of a systematic method supported by the use of structured tools to support the decisions, data processing and transposition of the same to the project in the approach to the new Product Development process. This research methodology was introduced and already implemented in projects at Department of Mechanical Engineering, University of Aveiro. The work developed on it, both at the level of the students’ project and in the work of Development cooperation with companies presented good results. This method result in a structured way to transforming ideas into products.

Enhancing New Product Development Effectiveness With Internet of Things Origin Real Time Data

2018 ◽  
Vol 20 (3) ◽  
pp. 21-35 ◽  
Author(s):  
Samir Yerpude ◽  
Tarun Kumar Singhal
Keyword(s):  
Product Development ◽  
Real Time ◽  
New Product Development ◽  
New Product ◽  
Product Development Process ◽  
Primary Data ◽  
Time Data ◽  
Organizational Boundaries ◽  
Real Time Data ◽  
The Impact

The purpose of this article is twofold. First is to ascertain and establish the collaboration required between different stakeholders in the fundamental process of New Product Development (NPD). Augmentation of the process with the IoT origin real time data to enrich the efficacy of the New Product Development process forms the second part of the study. The primary data is collated from over 100 plus professionals while the qualitative data required for the second part is collated with the help of focused group interviews. The Likert scale with five points was deployed to record the opinions. The empirical analysis supports the theory that an effective collaboration is required between the different entities such as Sales, Marketing, R&D and going beyond the organizational boundaries Suppliers & Customers for the new product to be fruitful and successful in the market. The impact of using the IoT origin real time data on the effectiveness of the New Product Development is evaluated. In the current scenario for an organization to lead the market, it is essential that it has a descent product roadmap and an effective NPD. The current study reveals the importance of the NPD and contributes towards making it more effective with the IoT origin real time data.

INVESTIGATING THE IMPACT OF RADICAL TECHNOLOGY ADOPTION INTO THE NEW PRODUCT DEVELOPMENT PROCESS

2019 ◽  
Vol 24 (04) ◽  
pp. 2050035
Author(s):  
SAJNA IBRAHIM ◽  
MICHAEL OBAL
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Technologies ◽  
New Product ◽  
Negative Influence ◽  
Product Development Process ◽  
Product Launch ◽  
The Impact ◽  
Radical Technologies ◽  
Npd Performance

Product developers are increasingly often faced with the decision of whether or not to adopt new technologies into their own new product development (NPD) processes. Adopting a resource-based perspective, we posit that the adoption of radical technologies into the NPD process, such as remote collaborative design, virtual reality, and simulation systems, can help improve NPD performance. At the same time, these adoptions are likely to slow down product launch. Just as consumers struggle to integrate radical technologies during the short-term, we propose that new product developers will face a similar learning curve. Therefore, we investigate potential moderators that could help product developers quickly integrate radical technologies and lessen their negative influence on product launch timeliness. A wide-ranging survey of 249 product managers sponsored by an international product development organisation is used in this study. The results reveal that while the adoption of radical technologies benefits NPD performance, the adoption tends to slow down the product launch process. However, cross-functional leadership within the organisation helps to lessen this negative influence on launch timeliness. The results from this study offer product managers practical guidelines for successfully adopting radical technologies into the NPD process and mitigating risks.

scholarly journals Social Media Analytics and New Product Development

2019 ◽  
Vol 8 (11) ◽  
pp. 3682-3686
Keyword(s):  
Social Media ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Product Development Process ◽  
Social Media Analytics ◽  
User Behaviors ◽  
Service Portfolio ◽  
Social Media Platforms ◽  
The Impact

Social Media, due to its ubiquitous nature, has permeated into the daily lives of the customers of the organizations. The existing and prospective customers are increasingly engaged with the organizations through a two-way communication channel, which is almost always available to them. Through these engagements, an enormous level of data (big data) is being generated on social media platforms. However, this data, generated on social media platforms, is highly unstructured in nature that needs to be organized before suitable inferences can be drawn to facilitate the decision making by the organizations. This data is analyzed through social media analytics to understand the experiences, expectations, user behaviors, among others to improvise or innovate the existing product/service portfolio or to develop new products. This paper has attempted to understand the impact of social media analytics on the effectiveness of new product development activities and has also tried to emphasize the need for analyzing the data being generated on social media for enhancing the new product development process.

Sign in / Sign up

Export Citation Format

Share Document