Welcome to Nassau Mausoleum: A Case Study of Hockey Telecasts From ESPN’s Worst “Stadium Experience”

2015 ◽  
Vol 8 (4) ◽  
pp. 477-499 ◽  
Author(s):  
Nicholas Hirshon
Keyword(s):  
New York ◽  
Brand Equity ◽  
North American ◽  
Textual Analysis ◽  
Long Island ◽  
Case Study Approach ◽  
Study Approach ◽  
Sports Leagues ◽  
Sports Venues

This article uses a case-study approach to develop an understanding of how framing on game telecasts can increase the brand equity of sports venues. In 2014, ESPN ranked the NHL’s New York Islanders last in “stadium experience” among all 122 teams in the 4 major North American sports leagues. Given the Islanders’ looming relocation, the 2014–15 NHL season afforded the last opportunity to consider how telecasts would portray the team’s arena, Nassau Veterans Memorial Coliseum on Long Island. Based on a textual analysis of Islanders telecasts, 2 frames emerged: atmosphere (loud cheering and tributes to veterans) and nostalgia (famous moments and players from the arena’s history). Teams that play in poorly regarded venues can encourage broadcasters to employ frames such as atmosphere and nostalgia to increase attendance and sales of venue-related merchandise.

Investigating the Effects an Acquisition Has on Brand Equity

2019 ◽  
Vol 10 (3) ◽  
pp. 181-192
Author(s):  
Patrick D. Morrison ◽  
◽  
David Atkinson ◽  
John Clifford ◽  
◽  
...  
Keyword(s):  
Brand Equity ◽  
Careful Consideration ◽  
Internal Communication ◽  
Communication Strategy ◽  
Business Culture ◽  
Case Study Approach ◽  
Study Approach ◽  
The Impact ◽  
Insight Into

This study aimed to understand the impact and effects acquisition events have on an organisation’s brand equity. The literature highlighted a lack of pertinent research into the effects company acquisitions have on consumer-based brand equity (CBBE), especially what impact and consequences there may be on a brand that is acquired by another. This report investigated the overall acquisition process and proceeding effects the process had on an organisation’s CBBE. In order to achieve an in depth understanding, a case study approach was used. Here Rapha Racing Limited (RRL), a UK based up market manufacturer of cycling clothing and accessories for road riders, was explored. RRL was cited as it had recently experienced a £200 million acquisition by two heirs of the Walmart family. Primary research within the case took the form of surveying RRL consumers, interviewing RRL employees and a senior professional, who has been involved in numerous, high value company acquisitions. This multiple perspective approach allowed an insight into how RRL managed their brand throughout the acquisition and whether RRL managed to match, misjudge or exceed consumer brand expectations. This report found how RRL steadied the ship through a clear internal communication strategy with complete transparency between leadership and staff. However, it was found that RRL failed to apply the principle of transparency in their communications with consumers. The paper concludes that careful consideration of the acquiring party, protection of current business culture and systems as well as transparency with existing customers are vital components in controlling an organisation’s brand equity with an acquisition event.

scholarly journals Follow the Pathfinders: a Case Study Approach to Production, Use, and Readership on Scalar

2021 ◽  
Author(s):  
Hannah Ackermans
Keyword(s):  
Literature Review ◽  
Textual Analysis ◽  
Case Study Approach ◽  
Study Approach ◽  
Research Context ◽  
Technological Context ◽  
The Media ◽  
Institutional Embedding

This born-digital article examines the multimodal academic publication Pathfinders (Moulthrop and Grigar). Through a combination of interviews with readers and the author, textual analysis of the book, and literature review of Scalar, I trace the affordances of the platform, appropriation by scholars, the media text, and readership of Pathfinders. I distill themes that are key in the multimodality of the book, including platform adoption, institutional embedding, technological context and research values. Throughout the article, which is also written on Scalar, I reflect on my own use of Scalar and the various considerations that come with it in terms of software sustainability, accessibility, and transparency of research context. I conclude with a reflection on the media specificity of Scalar as an academic platform.

scholarly journals Visual Arts Marketing: The Brand Equity Challenge Facing Galleries

2011 ◽  
Vol 4 (12) ◽  
Author(s):  
Nicole Stegemann ◽  
Beverley Thompson
Keyword(s):  
Visual Arts ◽  
Brand Equity ◽  
Marketing Communications ◽  
Case Study Approach ◽  
Art Galleries ◽  
Study Approach ◽  
The Arts ◽  
Different Types ◽  
Arts Marketing

This article addresses the challenges facing art galleries in the Sydney metropolitan area with regards to maximising their brand equity. It takes a case study approach, and investigates art galleries' sources of brand equity and the implications for their marketing communications strategies. The research has shown that art galleries have a good understanding of their brand equity entities, however, have to learn to coordinate them successfully. Further, the different types of galleries examined employ and believe in a different mix of marketing communications efforts reflecting their objectives and resources. However, their strategies are not always customer orientated, and lack supporting research. This article is part of a larger research project investigating brand equity in the arts in Australia.

scholarly journals Resiliensi pada Remaja yang Terinfeksi HIV/AIDS (ODHA)

2019 ◽  
Vol 3 (2) ◽  
pp. 137
Author(s):  
Anna Dian Savitri ◽  
Purwaningtyastuti Purwaningtyastuti
Keyword(s):  
New York ◽  
Role Model ◽  
Research Subjects ◽  
Case Study Approach ◽  
Structured Interviews ◽  
Study Approach ◽  
Analysis Technique ◽  
The Subject ◽  
Hiv Aids

<p>This study aims to determine the resilience picture of adolescents infected with HIV AIDS. Subjects in this study were adolescents who tested positive for HIV / AIDS, were undergoing ARV treatment and were willing to become research subjects. The informants who supported this research came from volunteers and the leadership of the shelter where the subjects resided. The method used in this research is a qualitative paradigm with a case study approach. Subject and informant data collection through structured interviews, while the analysis technique used uses triangulation of sources, by comparing the analysis of subject data with research informants. The results of this study are high levels of Sy resilience. Aspects of I Have include support and attention from others, Sy prioritizes pleasure and comfort, has a role model, has the drive to be independent, and has experienced health discrimination, gets good education and safety services. Factor I Am includes having an attractive attitude, expressing love through actions, and caring. I Can aspects include being able to express what is felt and thinking, being able to solve problems, being able to control emotions, and being able to foster good relations with others. The subject has good resilience and is able to accept his condition</p><p><strong><em>Keywords</em></strong><em>: Resilience, Youth, HIV / AIDS</em></p><p><strong><br /></strong></p><p><strong>Daftar Pustaka</strong></p><p>Azwar, S. 2003. <em>Penyusunan Skala Psikologi</em>. Yogyakarta: Pustaka Pelajar Offset</p><p> </p><p>Calhoun, J.F. dan Acocella, J.R. 1995. <em>Psikologi Tentang Penyesuaian dan Hubungan Kemanusiaan</em>. New York : Mc Graw Hill</p><p> </p><p>Chaplin, C.B. 1995. Kamus Lengkap Psikologi. (Terjemahan: Kartini Kartono).ed 1. cetakan ke-2. Jakarta: Grafindo Persada.</p><p>Davidoff. 1991. <em>Psikologi Suatu Pengantar</em>. Jilid 2. Alih Bahasa : Mari Jumiati.Jakarta : Erlangga</p><p> </p><p>Gerungan, W.A. 1996. <em>Psikologi Sosial</em>. Bandung : PT Eresco</p><p> </p><p>Herdiansyah, Haris. 2015. Metodologi Penelitian Kualitatif untuk Ilmu Psikologi. Jakarta : Salemba Humanika</p><p> </p><p>Hurlock, E. 2004. <em>Psikologi Perkembangan</em>. Jakarta : Erlangga Press</p><p> </p><p>Kementrian Kesehatan RI (2012) : <em>MEDIAKOM Mengenal, Mencegah Pertumbuhan</em><em> </em><em>HIV-AIDS. </em>Jakarta.</p><p> </p><p>Komisi Penanggulangan AIDS (KPA), (2003) <em>Strategi Nasional Penanggulangan AIDS, </em>2003-2007, Menkosesra, KPAN, Jakarta.</p><p> </p><p>Kurniawan, Y., &amp; Noviza, N. (2018). Peningkatan Resiliensi pada Penyintas Kekerasan terhadap Perempuan Berbasis Terapi Kelompok Pendukung. <em>Universitas Islam Negeri Walisongo</em>, <em>2</em>(2), 125–142. http://dx.doi.org/10.21580/pjpp.v2i2.1968</p><p> </p><p>Sarafino. 1998. <em>Health Psikologi : Biopsychosocial Interaction</em>. USA : John Willey and sons</p><p> </p><p>Smet, B. 1994, <em>Psikologi Kesehatan</em>. Jakarta : PT Grasindo</p><p><em><br /></em></p>

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