scholarly journals Visual Arts Marketing: The Brand Equity Challenge Facing Galleries

2011 ◽  
Vol 4 (12) ◽  
Author(s):  
Nicole Stegemann ◽  
Beverley Thompson
Keyword(s):  
Visual Arts ◽  
Brand Equity ◽  
Marketing Communications ◽  
Case Study Approach ◽  
Art Galleries ◽  
Study Approach ◽  
The Arts ◽  
Different Types ◽  
Arts Marketing

This article addresses the challenges facing art galleries in the Sydney metropolitan area with regards to maximising their brand equity. It takes a case study approach, and investigates art galleries' sources of brand equity and the implications for their marketing communications strategies. The research has shown that art galleries have a good understanding of their brand equity entities, however, have to learn to coordinate them successfully. Further, the different types of galleries examined employ and believe in a different mix of marketing communications efforts reflecting their objectives and resources. However, their strategies are not always customer orientated, and lack supporting research. This article is part of a larger research project investigating brand equity in the arts in Australia.

Investigating the Effects an Acquisition Has on Brand Equity

2019 ◽  
Vol 10 (3) ◽  
pp. 181-192
Author(s):  
Patrick D. Morrison ◽  
◽  
David Atkinson ◽  
John Clifford ◽  
◽  
...  
Keyword(s):  
Brand Equity ◽  
Careful Consideration ◽  
Internal Communication ◽  
Communication Strategy ◽  
Business Culture ◽  
Case Study Approach ◽  
Study Approach ◽  
The Impact ◽  
Insight Into

This study aimed to understand the impact and effects acquisition events have on an organisation’s brand equity. The literature highlighted a lack of pertinent research into the effects company acquisitions have on consumer-based brand equity (CBBE), especially what impact and consequences there may be on a brand that is acquired by another. This report investigated the overall acquisition process and proceeding effects the process had on an organisation’s CBBE. In order to achieve an in depth understanding, a case study approach was used. Here Rapha Racing Limited (RRL), a UK based up market manufacturer of cycling clothing and accessories for road riders, was explored. RRL was cited as it had recently experienced a £200 million acquisition by two heirs of the Walmart family. Primary research within the case took the form of surveying RRL consumers, interviewing RRL employees and a senior professional, who has been involved in numerous, high value company acquisitions. This multiple perspective approach allowed an insight into how RRL managed their brand throughout the acquisition and whether RRL managed to match, misjudge or exceed consumer brand expectations. This report found how RRL steadied the ship through a clear internal communication strategy with complete transparency between leadership and staff. However, it was found that RRL failed to apply the principle of transparency in their communications with consumers. The paper concludes that careful consideration of the acquiring party, protection of current business culture and systems as well as transparency with existing customers are vital components in controlling an organisation’s brand equity with an acquisition event.

scholarly journals Spatial Correlation of Formats in the Central Districts of a Megacity: The Case of Shanghai

2019 ◽  
Vol 11 (6) ◽  
pp. 1658 ◽  
Author(s):  
Xinyu Hu ◽  
Zhonghu Zhang ◽  
Junyan Yang
Keyword(s):  
Spatial Distribution ◽  
Future Research ◽  
Spatial Relationships ◽  
Case Study Approach ◽  
Urban Context ◽  
Study Approach ◽  
Central District ◽  
Different Types ◽  
Using Data

A “format” is an essential component of a city’s central districts and reflects their economic characteristics. In the urban context, individual formats relate to and mutually influence each other. Using data from two central districts in Shanghai—People’s Square and Lujiazui—and a case study approach, we investigated the mutual influences and relations among formats in these districts. We collected and categorized data on formats and assessed the degree of format aggregation. We also identified and described three different types of spatial relationships that may exist among formats: Strong two-way correlations, strong one-way correlations, and weak two-way correlations. These spatial relationships reflect the spatial distribution structure in an urban central district, embodying the systemicity and integrity of formats. The relationships we found have significance for future research on spatial relationships in other urban central districts.

Welcome to Nassau Mausoleum: A Case Study of Hockey Telecasts From ESPN’s Worst “Stadium Experience”

2015 ◽  
Vol 8 (4) ◽  
pp. 477-499 ◽  
Author(s):  
Nicholas Hirshon
Keyword(s):  
New York ◽  
Brand Equity ◽  
North American ◽  
Textual Analysis ◽  
Long Island ◽  
Case Study Approach ◽  
Study Approach ◽  
Sports Leagues ◽  
Sports Venues

This article uses a case-study approach to develop an understanding of how framing on game telecasts can increase the brand equity of sports venues. In 2014, ESPN ranked the NHL’s New York Islanders last in “stadium experience” among all 122 teams in the 4 major North American sports leagues. Given the Islanders’ looming relocation, the 2014–15 NHL season afforded the last opportunity to consider how telecasts would portray the team’s arena, Nassau Veterans Memorial Coliseum on Long Island. Based on a textual analysis of Islanders telecasts, 2 frames emerged: atmosphere (loud cheering and tributes to veterans) and nostalgia (famous moments and players from the arena’s history). Teams that play in poorly regarded venues can encourage broadcasters to employ frames such as atmosphere and nostalgia to increase attendance and sales of venue-related merchandise.

Overcoming Challenges of International Migration Research: A Case Study Approach in Southern Mexico

2016 ◽  
Vol 13 (1) ◽  
pp. 131-143
Author(s):  
Julie Boyles
Keyword(s):  
International Migration ◽  
Common Ground ◽  
Data Gathering ◽  
Ethnographic Case Study ◽  
Case Study Approach ◽  
Southern Mexico ◽  
Mixed Methods Approach ◽  
Study Approach ◽  
Migration Research

An ethnographic case study approach to understanding women’s actions and reactions to husbands’ emigration—or potential emigration—offers a distinct set of challenges to a U.S.-based researcher.  International migration research in a foreign context likely offers challenges in language, culture, lifestyle, as well as potential gender norm impediments. A mixed methods approach contributed to successfully overcoming barriers through an array of research methods, strategies, and tactics, as well as practicing flexibility in data gathering methods. Even this researcher’s influence on the research was minimized and alleviated, to a degree, through ascertaining common ground with many of the women. Research with the women of San Juan Guelavía, Oaxaca, Mexico offered numerous and constant challenges, each overcome with ensuing rewards.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

Removing Self-stigma: The Successes of People with Schizophrenia in Removing Self-stigma Through Self-control

2018 ◽  
Vol 33 (3) ◽  
Author(s):  
Franciscus Adi Prasetyo ◽  
Jajang Gunawijaya
Keyword(s):  
Sampling Technique ◽  
Self Esteem ◽  
Study Data ◽  
Self Control ◽  
Study Quality ◽  
Data Display ◽  
Case Study Approach ◽  
Study Approach ◽  
Depth Interviews

Self-stigma experienced by people who experience schizophrenia has influence on reduced self-esteem, on powerlessness, the weakening of hope, and a motivation towards recovery. The aim of this study is to explain the efforts of people suffering schizophrenia to manage their self-stigma through self-control, using a case study approach. Based on the purposive sampling technique, five people with schizophrenia were selected as the cases to be studied. Data collection techniques utilized in-depth interviews, observation, and documentary studies. The analysis of the study data employed the stages of data reduction, data display, and data verification. Improvement in study quality employed the triangulation of data sources by checking the data to determine its consistency. The results of this study indicate that people with schizophrenia who have the ability to self-control can overcome self-stigma through changes in the manner of viewing themselves, self-training through activities, having endurance, having an honest approach, being able to explain schizophrenia from a positive viewpoint, having initiative, and having a positive attitude and the courage to face challenges.

Deskripsi Budaya Organisasi dalam Amal Usaha Muhammadiyah (Studi Kasus Universitas Muhammadiyah Gorontalo)

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 34
Author(s):  
Muh. Firyal Akbar ◽  
Sri Handyani Suprapto ◽  
Widya Kurniati Mohi
Keyword(s):  
Organizational Culture ◽  
Data Collection ◽  
Qualitative Method ◽  
Hard Work ◽  
Case Study Approach ◽  
Study Approach ◽  
Objective Description

This research is generally aimed at strengthening Muhammadiyah union institution in one of Muhammadiyah's business charity in Gorontalo Province, whereas specifically the purpose of this research is to know objective description about reality that happened at campus of Muhammadiyah University of Gorontalo from organizational culture that developed on campus This, taking into account the organizational culture found in Muhammadiyah in accordance with the PHIWM. This research uses qualitative method with case study approach. Data collection techniques used are observation, interview and documentation. Research time started from January to June 2017 From the results show that the employees have not implemented properly. Indicators of hard work still have not shown good results because most employees still do not understand the main duties and functions in work. Discipline indicators are also not well implemented where there are still many employees who enter the campus through the provisions of the time set as well while attending events on campus and when entering the time of prayer still not heed these things. The last indicator is the optimization in the work also has not shown the maximum results because only a few who are able to work effectively in accordance with the work agenda that they set previously.

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