Methods for Decision Making in an Uncertain Environment

10.1142/8541 ◽  
2012 ◽  
2016 ◽  
Vol 6 (2) ◽  
pp. 270-280 ◽  
Author(s):  
Ye Li ◽  
Shanli Zhu ◽  
San-dang Guo

Purpose – The purpose of this paper is to propose the grey target decision method based on three-parameter interval grey number for dealing with multi-attribute decision-making problems under uncertain environment. Design/methodology/approach – First, the kernel and ranking method of three-parameter interval grey number are defined, which is the basis of determining the positive and negative bull’s-eye. Next, a new distance measure of three-parameter interval grey number is defined in view of the importance of the “center of gravity” point. Furthermore, a new comprehensive bull’s-eye distance is proposed based on the kernel which integrates the distance between different attributes to the positive and negative bull’s-eye. Then attribute weights are obtained by comprehensive bull’s-eye distance minimum and grey entropy maximization. Findings – The paper provides a grey target decision method based on three-parameter interval grey number and example analysis shows that the method proposed in this paper is more reasonable and effective. Research limitations/implications – If we have a better understanding of the distribution characteristics of three-parameter interval grey number, it is possible to have a more reasonable measure of the distance of three-parameter interval grey number. Practical implications – The paper provides a grey target decision method, which can help decision maker deal with multi-attribute decision-making problems under uncertain environment. Originality/value – This paper proposed the kernel and ranking method of three-parameter interval grey number, and defined a new distance measure of three-parameter interval grey number and proposed a new comprehensive bull’s-eye distance, Furthermore, this paper structured a grey target decision method based on three-parameter interval grey number.


2013 ◽  
Vol 12 (2) ◽  
pp. 228-249
Author(s):  
Emanuelly Alves Pelogio ◽  
Luiz Célio Souza Rocha ◽  
Hilka Vier Machado ◽  
Miguel Eduardo Moreno Añez

Entrepreneurs are part of a dynamic and uncertain environment involving multiple decisions, which are interdependent and simultaneous. However, the action of the entrepreneur has been widely questioned. One of the main questions made about this entrepreneur’s strategy is that it isn’t consistently planned or prescribed in a deterministic way, the way that a lot of research in entrepreneurship and strategy seem to emphasize. Thus, this paper aims to conduct a theoretical construct designed to expose and discuss the topic entrepreneurship and strategy from the perspective of Effectuation logic, which is a alternative decision making model to the classic decision making model. Therefore, we carried out a bibliographic, exploratory and with qualitative analysis approach study. We conclude that there is a need to consider other approaches to understand the action of the entrepreneur in a non deterministic and nonlinear sight.


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