WPG Holdings: Electronic Integration of Supply Chain Network

Globalization and the development of information technology not only accelerate the growth of the electronics industry but also threaten the industry in an increasingly competitive market. In order to have a leadership position in the electronics industry’s supply chain system, WPG Holdings, as a distributor of electronic components, needs to not only maintain a good relationship with existing upstream suppliers and downstream customers but also to consolidate its position through continuous mergers and acquisitions. However, these strategies also confront WPG with the complexity of network structure. Thus, the application and adjustment of information technology play an important role in WPG’s operations. This case study presents an example for business-to-business supply chain network integration. The study allows students to understand how WPG has overcomed its problems using various solutions and additionally has become the largest Asian electronic components distributor and one of the top three electronic components distributors worldwide.