This paper studied the influence of consumer preference and fairness concern on recycling and pricing decisions of closed-loop supply chain (CLSC) under different recycling channels. The results show that consumers' fairness concern cannot affect the manufacturer's decisions and profit; consumers' fairness concern is benefit to consumers, and it can improve the recycle rate. The channel selection strategy is depend on consumers' fairness attitude.
Research on recycling channel selection of closed-loop supply chain considering consumer preference and fairness concern