Research on Tourism Image Perception of Fuzhou Jinjishan Park from the Perspective of Big Data

2021 ◽  
Author(s):  
Bowen Jin ◽  
Bin Lin ◽  
Yijing Yan ◽  
Hui Pan
Keyword(s):  
Big Data ◽  
Image Perception ◽  
Tourism Image

scholarly journals Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites

2021 ◽  
Vol 13 (21) ◽  
pp. 12205
Author(s):  
Rilong Li ◽  
Huanjiong Wang ◽  
Hao Zhang
Keyword(s):  
Network Analysis ◽  
North Korea ◽  
Semantic Network ◽  
Semantic Network Analysis ◽  
Image Perception ◽  
Text Data ◽  
The Sustainable Development ◽  
The Korean War ◽  
Chinese Tourists ◽  
Tourism Image

A good tourism image can significantly enhance the travel willingness and experience of international tourists. Most related research focused on the tourism image perception of world-famous cities, but research on the tourism image of North Korea is insufficient. We extracted text data from travel notes and reviews on Chinese travel websites. Subsequently, we used text mining and semantic network analysis to investigate Chinese tourists’ perception of the tourism image of North Korea. The results of the semantic network analysis show that tourism in North Korea consisted mainly of visits to the main cities and famous scenic spots, always with tour guides. Changes in high-frequency words indicated that Chinese tourists’ interest in North Korea’s history has weakened in recent years, and their interest in scenic spots and tourism products has increased. The results of the iterative correlation convergence analysis show that the topics relevant to tourists’ image of North Korea are composed of representative scenic spots, the Korean War, Kaesong city, the Pyongyang City, people’s lives, and other notable experiences. This research makes an empirical case for the study of tourists’ perception of the tourism image of North Korea and provides targeted suggestions for the sustainable development of North Korean tourism.

scholarly journals Research on image perception of Guilin tourism destination based on network text analysis

2019 ◽  
Vol 118 ◽  
pp. 03019
Author(s):  
Rongfang Liang ◽  
Shengfeng Luo
Keyword(s):  
Service Level ◽  
Destination Image ◽  
Analysis Method ◽  
Tourism Destination ◽  
Image Perception ◽  
Network Text Analysis ◽  
Content Analysis Method ◽  
Tourism Image ◽  
Information Characteristics ◽  
Marketing Methods

This article taking the travel notes of the ant mafengwo.com and Ctrip.com as a sample, using the content analysis method and ROST CM6 to analyze the visitors’ perception of the Guilin tourism destination image, through the analysis of the high-frequency vocabulary and the semantics of the network notes, and the spindle coding, From eight categories of humanistic attraction, natural attraction, tourism transportation, special food, accommodation conditions, overall impression, tourism consumption and service level, It is found that the tourists’ perception of Guilin tends to be positive. The basic information characteristics, cognitive image, emotional image and willingness to travel are comprehensively explored. The image of Guilin is proposed from the improvement of hardware elements, the innovation of tourism image marketing methods and the improvement of software image elements.

scholarly journals Guilin Tourism Image Perception Based on Web Text Analysis

2020 ◽  
Vol 1549 ◽  
pp. 022045
Author(s):  
Man Zhou ◽  
Huiying Jia ◽  
Zhen Yan
Keyword(s):  
Text Analysis ◽  
Image Perception ◽  
Tourism Image

scholarly journals Urban Tourism Destination Image Perception Based on LDA Integrating Social Network and Emotion Analysis: The Example of Wuhan

2021 ◽  
Vol 14 (1) ◽  
pp. 12
Author(s):  
Xu Chen ◽  
Jun Li ◽  
Wenxin Han ◽  
Shudong Liu
Keyword(s):  
Social Network ◽  
Urban Tourism ◽  
Destination Image ◽  
City Image ◽  
Tourism Destination ◽  
Image Perception ◽  
Emotion Analysis ◽  
The Sustainable Development ◽  
The Social ◽  
Tourism Image

Tourism destination image perception aims to depict the urban tourism image from the perspective of the perception of tourists, which, therefore, sheds new light on the advancement and innovation of urban tourism. The model proposed in this study can effectively describe the image perception of a tourism destination, with its research conclusions providing a vital referential basis for the sustainable development of urban tourism. Combined with LDA, we construct the research framework of tourism destination image perception and then take the online comments of popular scenic spots in Wuhan on Ctrip Travel as an example. The results show that four aspects are included in tourists’ perception of the city image of Wuhan: experience, history culture, leisure service, and tourist destination. Among them, the social network of the experience dimension is most closely related. In addition, emotion analysis illustrates that tourists’ emotional tendencies tend to be positive under the four perceptual dimensions.

scholarly journals Research on Image Perception of Heritage Destination Based on Web Text Analysis : Taking Hongcun Village as an Example

2020 ◽  
Vol 143 ◽  
pp. 01025
Author(s):  
Jingjing Wang ◽  
Yanling Huang ◽  
Shengfeng Luo ◽  
Shulin Xiao
Keyword(s):  
Text Analysis ◽  
Distribution Characteristics ◽  
Power Functions ◽  
Image Perception ◽  
Long Tail ◽  
Systematic Analysis ◽  
Link Type ◽  
Cultural Connotation ◽  
Tourism Image ◽  
Tourism Service

This paper focuses on Hongcun in Anhui Province, using comments data of ctrip.com, ly.com and qunar.com as a samples, and makes a systematic analysis of Hongcun's tourism image through Python software. The study finds that the dimension of Hongcun image perception includes tourism attraction, tourism service, tourism environment and tourism atmosphere. The perception curve of tourism images of Hongcun presents the distribution characteristics of power functions, with obvious "long tail" distribution.Tourists have higher evaluation of Natural scenery and historical features,and lower evaluation for over-commercialization,single tourism items and disordered management in tourism-peak season. Accordingly, it is necessary to establish the concept of protective development and protect the authenticity of Hongcun . At the same time, it is necessary to enrich the cultural connotation of tourism products and enhance the experience of tourists.

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