Modeling Imprecision in Perception, Valuation, and Choice

2020 ◽  
Vol 12 (1) ◽  
pp. 579-601 ◽  
Author(s):  
Michael Woodford

Traditional decision theory assumes that people respond to the exact features of the options available to them, but observed behavior seems much less precise. This review considers ways of introducing imprecision into models of economic decision making and stresses the usefulness of analogies with the way that imprecise perceptual judgments are modeled in psychophysics—the branch of experimental psychology concerned with the quantitative relationship between objective features of an observer's environment and elicited reports about their subjective appearance. It reviews key ideas from psychophysics, provides examples of the kinds of data that motivate them, and proposes lessons for economic modeling. Applications include stochastic choice, choice under risk, decoy effects in marketing, global game models of strategic interaction, and delayed adjustment of prices in response to monetary disturbances.

Author(s):  
Kijpokin Kasemsap

Neuroeconomics is an emergent multidisciplinary field that strives to understand how and why humans make decisions. The field brings together behavioral methods and sophisticated computational theories from microeconomics, an understanding of emotional influences on behavior from psychology, and human functional neural imaging from neuroscience. This chapter presents the fundamentals of neuroeconomics, thus describing the concept of neuroeconomics; neuroimaging applications; neuroeconomics and loss aversion; neuroeconomics and temporal discounting; neuroeconomics of decision making in humans and animals; neuroeconomics, behavioral economics, and irrationality; neuroeconomics and utility theory; neural systems in economic decision making; neural systems in reward system; neural systems in cognitive control system; game theory, strategic interaction, and neuroeconomic studies; and the types of evidence about economic behavior.


2020 ◽  
pp. 99-130
Author(s):  
Kijpokin Kasemsap

Neuroeconomics is an emergent multidisciplinary field that strives to understand how and why humans make decisions. The field brings together behavioral methods and sophisticated computational theories from microeconomics, an understanding of emotional influences on behavior from psychology, and human functional neural imaging from neuroscience. This chapter presents the fundamentals of neuroeconomics, thus describing the concept of neuroeconomics; neuroimaging applications; neuroeconomics and loss aversion; neuroeconomics and temporal discounting; neuroeconomics of decision making in humans and animals; neuroeconomics, behavioral economics, and irrationality; neuroeconomics and utility theory; neural systems in economic decision making; neural systems in reward system; neural systems in cognitive control system; game theory, strategic interaction, and neuroeconomic studies; and the types of evidence about economic behavior.


Author(s):  
Elena Reutskaja ◽  
Johannes Pulst-Korenberg ◽  
Rosemarie Nagel ◽  
Colin F. Camerer ◽  
Antonio Rangel

2013 ◽  
Vol 44 (5) ◽  
pp. 693-700
Author(s):  
Qin WANG ◽  
Xue-Jun BAI ◽  
Long-Jian GUO ◽  
De-Li SHEN

Sign in / Sign up

Export Citation Format

Share Document