(Invited Plenary) Honda Fuelcell Vehicle Development and Toward the Hydrogen Society

Author(s):  
Majid A Dehkordi

Although researches in the eco-friendly innovation studies have contributed much to technological development, a limited contribution has been made to the importance of structural concepts, strategic decisions and early stage marketing in the diffusion of innovation. The uniqueness of this research lies in its effort of exploring Toyota’s commercialization strategies for the first generation of its green vehicles, Prius Hybrid and RAV4 EV. Literature is reviewed from both historical and technological perspectives. The Roger’s Diffusion model was used and on the basis on this review, it has been argued that Toyota’s hybrid vehicle commercialization strategy affected this company’s electric vehicle development at least for a decade. The results fill a gap in the literature, particularly in Green vehicles research, development, and marketing.


ATZ worldwide ◽  
2021 ◽  
Vol 123 (3) ◽  
pp. 26-31
Author(s):  
Jana Büttner ◽  
Stefan Schwarz ◽  
Axel Schumacher ◽  
Thomas Bäck

2021 ◽  
Vol 12 (3) ◽  
pp. 97
Author(s):  
Christian Raulf ◽  
Moritz Proff ◽  
Tobias Huth ◽  
Thomas Vietor

Today, vehicle development is already in a process of substantial transformation. Mobility trends can be derived from global megatrends and have a significant influence on the requirements of the developed vehicles. The sociological, technological, economic, ecological, and political developments can be determined by using the scenario technique. The results are recorded in the form of differently shaped scenarios; however, they are mainly document-based. In order to ensure a holistic approach in the sense of model-based systems engineering and to be able to trace the interrelationships of the fast-changing trends and requirements, it is necessary to implement future scenarios in the system model. For this purpose, a method is proposed that enables the consideration of future scenarios in model-based vehicle development. The procedure of the method is presented, and the location of the future scenarios within the system architectures is named. The method is applied and the resulting system views are derived based on the application example of an autonomous people mover. With the help of the described method, it is possible to show the effects of a change of scenario (e.g., best-case and worst-case) and the connections with the highest level of requirements: stakeholder needs.


2002 ◽  
Author(s):  
William F. Stockhausen ◽  
Robert J. Natkin ◽  
Daniel M. Kabat ◽  
Lowell Reams ◽  
Xiaoguo Tang ◽  
...  

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