scholarly journals Interactions of Bargaining Power and Introduction of Online Channel in Two Competing Supply Chains

2018 ◽  
Vol 2018 ◽  
pp. 1-18 ◽  
Author(s):  
Jie Wei ◽  
Tong Shao ◽  
Jing Zhao
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Numerical Approach ◽  
Optimal Pricing ◽  
Online Retailing ◽  
Pricing Decisions ◽  
Dual Channel ◽  
Maximal Profit ◽  
Competition Ability ◽  
Online Channel

This paper studies the effect of dual-channel format on supply chain’s competition ability and the effect of different bargaining powers on the competition between two supply chains and the optimal pricing decisions of all supply chain members when one supply chain introduces an online retailing channel. We develop four game models and obtain the optimal pricing decisions in closed form of these models and give some sensitivity analysis through numerical approach. Some new managerial insights are obtained as follows: Regardless of the two supply chain members’ bargaining forms, the optimal price, the maximal demand, and the maximal profit decrease as the self-price sensitivity decreases. The industry holds advantage in getting higher profit when the supply chain without online retailing channel is led by the retailer. In addition, we find that a manufacturer as a leader of its supply chain can get more profit when the competing supply chain’s leader is the manufacturer than when the competing supply chain’s leader is the retailer.

scholarly journals Strategic Integration Decision under Supply Chain Competition in the Presence of Online Channel

Symmetry ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 58
Author(s):  
Subrata Saha ◽  
Izabela Nielsen
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Strategic Integration ◽  
Pricing Decisions ◽  
Substitutable Products ◽  
Product Pricing ◽  
Supply Chain Competition ◽  
Strategic Cooperation ◽  
Online Channel ◽  
Vertical Level

This study explores the pricing decisions of substitutable products for two competing supply chains in the presence of an online channel. Each supply chain consisting of a single manufacturer and an exclusive retailer and one of the manufacturers distributes products through the online channel. We examine optimal decisions under five scenarios to explore how the strategic cooperation between two manufacturers at the upstream horizontal level or with the retailer at the vertical level affects product pricing decisions and the performance of two supply chains? The results reveal that decisions for cooperation with competing manufacturers and opening an online channel are correlated. In the absence of an online channel, cooperation with their respective retailer can lead to a higher supply chain profit. However, if a manufacturer opens an online channel, then cooperation with competing manufacturers can lead to a higher supply chain profit. Under the vertical integration, total supply chain profit might be lower compared to a scenario where members in each supply chain remain independent. Consumers also need to pay more for products.

scholarly journals The Implication of Channel Discrepancy in a Dual-Channel Supply Chain

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Zhenyang Pi ◽  
Weiguo Fang
Keyword(s):  
Supply Chain ◽  
The Other ◽  
Optimal Pricing ◽  
Backward Induction ◽  
Pricing Strategies ◽  
Power Structures ◽  
Induction Method ◽  
Dual Channel ◽  
Online Channel ◽  
Dual Channel Supply Chain

This paper studies the implication of channel discrepancy between the retail and direct channels in a dual-channel supply chain consisting of one common retailer and two manufacturers in which the manufacturers may have different market powers. Each manufacturer provides a substitutable product and opens an online channel to customers directly. We develop an analytical model to derive the optimal pricing strategies by using game theory and the backward induction method, and we examine related properties under three market power structures while considering channel discrepancy, including the Nash equilibrium, the Manufacturers leader Stackelberg, and the M1 leader Stackelberg models (denoted as the N, MS, and M1S models, respectively). Numerical simulations are examined to reveal and verify the effect of channel discrepancy on optimal prices, demands, and profits. We find that a higher level of channel discrepancy induces higher prices, demands, and profits for each member in both channels, while this kind of stimulating impact for the leader manufacturer who obtains a higher level of channel discrepancy will be more significant than it is for the other members in the three models. In addition, the profit of the supply chain in the N model is always higher than it is in the MS model, while it may be higher or lower than it is in the M1S model depending on the level of channel discrepancy.

scholarly journals Effect of Capital Constraint in a Dual-Channel Supply Chain

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-14
Author(s):  
Lang Xu ◽  
Jia Shi ◽  
Jihong Chen
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Selling Price ◽  
Pricing Decisions ◽  
Dual Channel ◽  
Channel Strategy ◽  
Pricing Decision ◽  
Key Factor ◽  
Online Channel ◽  
Dual Channel Supply Chain

Capital constraint is a significant factor that mainly restricts the development of small- and medium-sized enterprises. This paper explores the channel strategy and pricing decision in a dual-channel supply chain, which consists of one supplier and one retailer. Adequate and inadequate capital constraints for the supplier are distinguished by determining whether open the retail channel to sell. The observations offer managerial insights into supply chain member. First, the results indicate that the capital constraint is a key factor affecting channel strategies and pricing decisions. With the increased value of capital constraint, the wholesale price of offline channel and the selling price of online channel firstly decrease and then remain constant. Second, the results demonstrate that, with capital constraint, the supplier pays more attention to consumers’ brand loyalty if it chooses to open the online channel only. Additionally, the price-sensitivity parameter has no effect on the strategy of opening only the offline channel. Moreover, when the channel competition is too intense, the supplier will choose to only open the online channel strategy and increase the online selling price if the capital is insufficient.

scholarly journals Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences

Mathematics ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 253
Author(s):  
Yuyan Wang ◽  
Zhaoqing Yu ◽  
Liang Shen ◽  
Runjie Fan ◽  
Rongyun Tang
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Stackelberg Game ◽  
Consumer Preferences ◽  
Third Party ◽  
Altruistic Behavior ◽  
Fixed Cost ◽  
Equilibrium Solutions ◽  
Factors Affecting ◽  
Dual Channel

Considering the peculiarities of logistics in the electronic commerce (e-commerce) supply chain (ESC) and e-commerce platform’s altruistic preferences, a model including an e-commerce platform, third-party logistics service provider, and manufacturer is constructed. Based on this, three decision models are proposed and equilibrium solutions are obtained by the Stackelberg game. Then, an “altruistic preference joint fixed-cost” contract is proposed to maximize system efficiency. Finally, numerical analysis is used to validate the findings of the paper. The article not only analyzes and compares the optimal decisions under different ESC models, but also explores the intrinsic factors affecting the decisions. This paper finds that the conclusions of dual-channel supply chains or traditional supply chains do not necessarily apply to ESC, and that the effect of altruistic behavior under ESC is influenced by consumer preferences. Moreover, there is a multiparty win–win state for ESC, and this state can be achieved through the “altruistic preference joint fixed-cost” contract. Therefore, the findings of this paper contribute to the development of an e-commerce market and the cooperation of ESC members.

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