scholarly journals Analysis of Customization Strategy for E-Commerce Operation Based on Big Data

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Su Chen
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Price Competition ◽  
Price Impact ◽  
Game Equilibrium ◽  
Decentralized Decision Making ◽  
Impact Coefficient ◽  
Data Environment ◽  
The Cost

In order to improve the efficiency of customization and reduce the cost of customization under Big data environment, this paper uses cost-sharing contract, pricing mechanism, Hotelling model, and game theory tools and research methods, for C2B Electronic Commerce (e-commerce) mode of Supply Chain Pricing Strategy for in-depth discussion. This paper first gives the architecture of the customization service system based on big data. The paper studies the game equilibrium of supply chain members under four scenarios: centralized decision-making, decentralized decision-making, C2B-dominated decision-making, and traditional enterprise-dominated decision-making in a supply chain composed of a supplier and C2B e-commerce enterprises with horizontal price competition, and examines the cross-price. Important parameters such as impact coefficient, impact coefficient of effort degree of personalized customization, and so on have an impact on variables such as effort degree of personalized customization, retail price, and profit of supply chain members of C2B e-commerce enterprises. Research shows that with the increase of cross-price impact coefficient, C2B e-commerce will enhance its personalized customization efforts in different situations in order to pursue higher profits.

scholarly journals Investment Decision-Making and Coordination of Supply Chain: A New Research in the Big Data Era

2016 ◽  
Vol 2016 ◽  
pp. 1-10 ◽  
Author(s):  
Pan Liu ◽  
Shu-ping Yi
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Investment Decision ◽  
Supply Chain Coordination ◽  
Chain Model ◽  
Market Demand ◽  
Investment Decision Making ◽  
Decentralized Decision Making ◽  
Data Environment

In a Big Data environment, in order to study the decision-making problem of Big Data information investment and the effects of using Big Data information to improve industry cost on supply chain coordination, firstly the importance of Data Company in supply chain was analyzed, and the original supply chain model was built. Meanwhile, some changes of consumer behavior were analyzed in a Big Data environment. Based on these, the market demand function and the benefit model of stakeholder were built and analyzed. Findings:(1)The first finding is whether an enterprise was suitable for gaining Big Data to improve its costs, which was determined by the cost improvement coefficient; namely, it was related to the ability of excavating and using the value of Big Data.(2)Whether the supply chain was the decentralized decision-making and the centralized decision-making, the thresholds of acquisition costs on Big Data information were equal. Moreover, the maximum value that they could undertake was same.(3)Meanwhile the fact that the quantity discount contract could achieve a win-win outcome for supply chain members was proved. The discount coefficient was related to consumers’ behavior preference in a Big Data environment.

scholarly journals Research on Dual Channel Supply Chain Decision-making of New Retailing Enterprises Considering Service Behavior in the era of Big Data

2022 ◽  
Vol 30 (9) ◽  
pp. 0-0
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Service Level ◽  
Sustainable Competitive Advantage ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
Starting Point ◽  
Dual Channel Supply Chain ◽  
Channel Service

Drawing from extant retailing and supply chain research, this paper studies the dual channel supply chain decision-making of member channel, and obtains the optimal price strategy, maximum demand and maximum total revenue of the supply chain of network channel and retailing channel under the centralized decision-making and decentralized decision-making respectively. The contributions of this study identify that investing in big data within a certain threshold can improve the channel service level, reduce the channel price and improve the income of the supply chain. Supply chain members improve the channel service level and increase the corresponding channel price. The supply chain can get the most advantages when manufacturers and retailers make centralized decisions. This paper provides a starting point for new retailing academic and practical research in a domain that is deficient in empirical research, provides the theoretical framework to new retailing enterprises and decision-making model for their sustainable competitive advantage.

scholarly journals Research on Dual Channel Supply Chain Decision-making of New Retailing Enterprises Considering Service Behavior in the era of Big Data

2022 ◽  
Vol 30 (9) ◽  
pp. 0-0
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Service Level ◽  
Sustainable Competitive Advantage ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
Starting Point ◽  
Dual Channel Supply Chain ◽  
Channel Service

Drawing from extant retailing and supply chain research, this paper studies the dual channel supply chain decision-making of member channel, and obtains the optimal price strategy, maximum demand and maximum total revenue of the supply chain of network channel and retailing channel under the centralized decision-making and decentralized decision-making respectively. The contributions of this study identify that investing in big data within a certain threshold can improve the channel service level, reduce the channel price and improve the income of the supply chain. Supply chain members improve the channel service level and increase the corresponding channel price. The supply chain can get the most advantages when manufacturers and retailers make centralized decisions. This paper provides a starting point for new retailing academic and practical research in a domain that is deficient in empirical research, provides the theoretical framework to new retailing enterprises and decision-making model for their sustainable competitive advantage.

scholarly journals Research on Dual Channel Supply Chain Decision-making of New Retailing Enterprises Considering Service Behavior in the era of Big Data

2022 ◽  
Vol 30 (9) ◽  
pp. 0-0
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Service Level ◽  
Sustainable Competitive Advantage ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
Starting Point ◽  
Dual Channel Supply Chain ◽  
Channel Service

Drawing from extant retailing and supply chain research, this paper studies the dual channel supply chain decision-making of member channel, and obtains the optimal price strategy, maximum demand and maximum total revenue of the supply chain of network channel and retailing channel under the centralized decision-making and decentralized decision-making respectively. The contributions of this study identify that investing in big data within a certain threshold can improve the channel service level, reduce the channel price and improve the income of the supply chain. Supply chain members improve the channel service level and increase the corresponding channel price. The supply chain can get the most advantages when manufacturers and retailers make centralized decisions. This paper provides a starting point for new retailing academic and practical research in a domain that is deficient in empirical research, provides the theoretical framework to new retailing enterprises and decision-making model for their sustainable competitive advantage.

scholarly journals Research on Dual Channel Supply Chain Decision-making of New Retailing Enterprises Considering Service Behavior in the era of Big Data

2022 ◽  
Vol 30 (9) ◽  
pp. 0-0
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Service Level ◽  
Sustainable Competitive Advantage ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
Starting Point ◽  
Dual Channel Supply Chain ◽  
Channel Service

Drawing from extant retailing and supply chain research, this paper studies the dual channel supply chain decision-making of member channel, and obtains the optimal price strategy, maximum demand and maximum total revenue of the supply chain of network channel and retailing channel under the centralized decision-making and decentralized decision-making respectively. The contributions of this study identify that investing in big data within a certain threshold can improve the channel service level, reduce the channel price and improve the income of the supply chain. Supply chain members improve the channel service level and increase the corresponding channel price. The supply chain can get the most advantages when manufacturers and retailers make centralized decisions. This paper provides a starting point for new retailing academic and practical research in a domain that is deficient in empirical research, provides the theoretical framework to new retailing enterprises and decision-making model for their sustainable competitive advantage.

scholarly journals Decision-Making and Coordination of a Three-Stage Book Supply Chain considering Big Data Information Cost

2019 ◽  
Vol 2019 ◽  
pp. 1-14
Author(s):  
Pan Liu
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Investment Decision ◽  
Supply Chain Coordination ◽  
Book Publisher ◽  
Investment Decision Making ◽  
Pricing Rules ◽  
The Cost ◽  
Investment Models

In the Big Data era, Big Data Information (BDI) has been used in the book supply industry. Data Company as an important BDI supplier should be included in a book supply chain. Thus, to explore the investment decision-making problems of BDI and its effects on the coordination and pricing rules of book supply chain, a three-stage book supply chain with one book publisher, one retailer, and one Data Company was chosen. Meanwhile, four benefit models about BDI investment were proposed and analyzed in the environments of symmetry information and asymmetric information. A revenue sharing contract was used to achieve book supply chain coordination. Findings: whether the book publisher and the retailer were suitable to invest in BDI, it was influenced by the cost improvement coefficient. With the ascent of the cost improvement coefficient, benefits of supply chain members will reduce, and, in different investment models, their prices show different change trends with the cost improvement coefficient.

scholarly journals Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer

2016 ◽  
Vol 2016 ◽  
pp. 1-18 ◽  
Author(s):  
Junhai Ma ◽  
Qiuxiang Li ◽  
Binshuo Bao
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Price Competition ◽  
Stable Region ◽  
Game Model ◽  
Chain Model ◽  
Channel Competition ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
Dual Channel Supply Chain

In order to explore how the manufacturers make decisions when two manufacturers compete for local advertising investment, we examine two noncooperative models (Stackelberg and Nash game) and propose a cost sharing contract to investigate channel competition of dual-channel supply chain. The dominant power between manufacturer and retailer and the effect of channel competition strategy on price are mainly discussed. In addition, dynamic system concepts are integrated into Stackelberg game model based on bounded rational mechanism. We analyze the local stability and find that the stability level of the dual-channel supply chains depends crucially on the price adjustment speed, the level of demand uncertainty, and the risk preference. The outcome shows that, under the master-slave game model, the profits of manufacturers are greater than that under decentralized decision-making mode, and the profits of retailers under master-slave game model are less than that under decentralized decision-making mode. The profits of manufacturers and retailers in the stable region are greater than that in unstable region. Finally, the delay feedback control method is utilized and effectively controls the chaotic behavior of dual-channel supply chain model. The results have theoretical and practical significance for the game models in terms of advertising and price competition.

scholarly journals Research on Dual Channel Supply Chain Decision-making of New Retailing Enterprises Considering Service Behavior in the era of Big Data

2022 ◽  
Vol 30 (9) ◽  
pp. 0-0
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Supply Chain ◽  
Service Level ◽  
Sustainable Competitive Advantage ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
Starting Point ◽  
Dual Channel Supply Chain ◽  
Channel Service

Drawing from extant retailing and supply chain research, this paper studies the dual channel supply chain decision-making of member channel, and obtains the optimal price strategy, maximum demand and maximum total revenue of the supply chain of network channel and retailing channel under the centralized decision-making and decentralized decision-making respectively. The contributions of this study identify that investing in big data within a certain threshold can improve the channel service level, reduce the channel price and improve the income of the supply chain. Supply chain members improve the channel service level and increase the corresponding channel price. The supply chain can get the most advantages when manufacturers and retailers make centralized decisions. This paper provides a starting point for new retailing academic and practical research in a domain that is deficient in empirical research, provides the theoretical framework to new retailing enterprises and decision-making model for their sustainable competitive advantage.

scholarly journals The Effect of a Supplier’s Eco-Design on the Economic Benefits of a Supply Chain and Associated Coordination

2021 ◽  
Vol 18 (24) ◽  
pp. 13357
Author(s):  
Junjun Liu ◽  
Yong Geng ◽  
Biao Chen ◽  
Xiqiang Xia
Keyword(s):  
Game Theory ◽  
Decision Making ◽  
Supply Chain ◽  
Optimal Solution ◽  
Economic Benefits ◽  
Theory Model ◽  
Raw Material ◽  
Effort Level ◽  
Decentralized Decision Making ◽  
The Cost

The eco-design of upstream suppliers can reduce the environmental impact from the production process for downstream customers. To analyze the effect of suppliers’ eco-design on the economic benefits of up-downstream supply chain and the mechanisms, this study constructed a master–slave game theory model for a supplier and a manufacturer. Based on this game theory model, this study comparatively analyzes the effects on raw material/part prices, retail product prices, sale volume, revenue, and eco-design effort level under three conditions (no eco-design, decentralized decision-making with eco-design, centralized decision-making with eco-design). And to further analyze the effect of eco-design costs on the optimal solution, this article takes the supply chain of tire production as an example. This analysis could provide suggestions for the suppliers and manufacturers to develop and improve their eco-design. The main results are as follows: the supplier eco-design is beneficial to improving the overall economic benefits for suppliers and manufacturers under certain conditions, and the range in which a supplier is willing to implement eco-design in a decentralized decision-making situation is wider than that in a centralized decision-making situation; when a supplier implements an eco-design, it will transfer part of the cost to the manufacturer by raising the unit raw material/parts prices. Meanwhile, the manufacturer can reduce the production cost when the benefit of eco-design is more than the increased purchasing price, and they can decrease the retail price to expand the sales volume. Hence, consumers will benefit from lower prices. Thus, it is a multi-win situation among the suppliers, manufacturers, and consumers.

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