The central tendency bias in color perception: Effects of internal and external noise

This study aimed to determine the entrepreneurial engagement of Agri-Business graduates from Southern Philippines Agri-Business and Marine and Aquatic School of Technology (SPAMAST), during the SY 2008-2013. The data was collected using a self-administered questionnaire, analyzed and subjected to the measures of central tendency (mean and percentage) and the Statistical Package for Social Sciences (SPSS 19.0).Results showed that graduates were within 26 to 30 years old age, female, single, most were regular workers in a private company with 1 - 3 years working experience and were practicing entrepreneurs earning a monthly income of 10,000. High rating was extended to the level of competence on attitudinal, behavioral and educational factors. It was found out that, the respondents either felt, thought and view entrepreneurship as a thing that they had dreamed to undertake after graduation because they believed that it is only doing entrepreneurial undertakings that they can fulfill the objectives of the course and their personal beliefs that success can be attained through it.Further, only few graduates had started their entrepreneurial engagement, while the majority, were still thinking about their entrepreneurial endeavor because of the difficulty in starting own business due to the complex administrative procedures involved. The demographic and socio-economic profile had no significant influence to the level of engagement while the level of competencies significantly influenced the level of entrepreneurial engagement.

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Hearing words changes color perception: Facilitation of color discrimination by verbal and visual cues

10.31234/osf.io/f83au ◽

2017 ◽

Cited By ~ 1

Author(s):

Lewis Forder ◽

Gary Lupyan

Keyword(s):

Visual Cues ◽

Color Word ◽

Color Perception ◽

Color Discrimination ◽

Target Color ◽

Discrimination Accuracy ◽

Verbal Cues ◽

The Moment

As part of learning some languages, people learn to name colors using categorical labels such as “red”, “yellow”, and “green”. Such labeling clearly facilitates communicating about colors, but does it also impact color perception? We demonstrate that simply hearing color words enhances categorical color perception, improving people’s accuracy in discriminating between simultaneously presented colors in an untimed task. Immediately after hearing a color word participants were better able to distinguish between colors from the named category and colors from nearby categories. Discrimination was also enhanced between typical and atypical category members. Verbal cues slightly decreased discrimination accuracy between two typical shades of the named color. In contrast to verbal cues, a preview of the target color, an arguably more informative cue, failed to yield any changes to discrimination accuracy. The finding that color words strongly affect color discrimination accuracy suggests that categorical color perception may be due to color representations being augmented in-the-moment by language.

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