Corporate Social Responsibility Orientation, Goals, and Behavior

The ethical dilemma begins due to greed, jealousy, and discontentment, and these have solutions in life. This chapter aims to analyze and apply the understanding of dichotomy of contrast in ethics, morality, justice, and behavior. Since ethics matters a lot in discharging corporate social responsibility in business and trade, the chapter will also examine the application of these ethics, morality, and behaviour from an Islamic perspective. The authors derive that “one must strengthen contentment, remembrance of death, the firm belief in Allah's mercy, generosity” while refraining from common contemporary business problems such as window dressing of financial results, fraud, deception, bribery to get contracts, and among others.

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How corporate social responsibility can effect on the consumers` attitude and behavior?: a conceptual study

Asian Journal of Empirical Research ◽

10.18488/journal.1007/2017.7.12/1007.12.298.308 ◽

2017 ◽

Vol 7 (12) ◽

pp. 298-308

Author(s):

Saba Qasim ◽

Mohammad R. A. Siam ◽

Salniza Bt Md. Sallaeh

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Conceptual Study ◽

Corporate Social ◽

And Behavior

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Effects of corporate social responsibility activities for refugees

Corporate Communications An International Journal ◽

10.1108/ccij-01-2018-0011 ◽

2019 ◽

Vol 24 (2) ◽

pp. 318-333 ◽

Cited By ~ 1

Author(s):

Sabine Einwiller ◽

Christopher Ruppel ◽

Cornelia Strasser

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Online Survey ◽

Experimental Studies ◽

Actual Case ◽

Content Type ◽

Csr Image ◽

Corporate Social ◽

And Behavior ◽

Positive Word Of Mouth

Purpose When in the Summer of 2015 unprecedented numbers of refugees traveled through Austria, not only public and governmental authorities were challenged to provide support, but also the business sector. Various companies responded to the challenge by organizing relief actions, among them Austrian Federal Railways (OEBB). The purpose of this paper is to analyze the effects of this initiative on stakeholder perceptions and behavior. Design/methodology/approach The case of OEBB served as the research context. Data were collected by means of an online survey in May of 2016, about eight months after the initiative. Findings Almost half of the participants mentioned OEBB’s activities for refugees in an unaided recall task. Unaided corporate social responsibility (CSR) awareness is related to people’s issue involvement and reminiscence of specific activities and communication measures. People unaidedly recalling the initiative expressed a significantly better CSR image and identification with the company; they also expressed a stronger intention to speak positively (positive word of mouth) about the company’s CSR activities. CSR image and attitude toward the initiative mediates this effect. Research limitations/implications The study stresses the importance of CSR awareness and communication. The non-representative sample does not allow general inferences. Originality/value This research uses an actual case to test the effectiveness of CSR activities and communication in the context of a highly critical situation, and sheds light on the mediating processes that drive the effects. The study extends existing knowledge from experimental studies.

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Consumer Response to Perceived Hypocrisy in Corporate Social Responsibility Activities

SAGE Open ◽

10.1177/2158244020922876 ◽

2020 ◽

Vol 10 (2) ◽

pp. 215824402092287 ◽

Cited By ~ 1

Author(s):

Wang Zhigang ◽

Zhu Haoming

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Negative Emotion ◽

Negative Emotions ◽

Consumer Response ◽

Negative Behavior ◽

Internal Attribution ◽

Behavioral Mechanism ◽

Corporate Social ◽

And Behavior

Companies may be confused by consumers’ perceptions of hypocrisy related to corporate social responsibility activities. This study investigates the mechanism of consumer response to perceived hypocrisy and determines that internal attribution and negative emotion play vital roles. The findings may be summarized as follows. First, the consumers’ internal attribution of corporate hypocrisy increases the perceived hypocrisy. Second, the consumers’ internal attribution of corporate hypocrisy also increases their negative emotions. Third, consumers’ perceptions of hypocrisy intensify their negative emotions. Fourth, the negative emotions of consumers negatively influence their attitude toward companies. Finally, consumers’ negative emotions increase their negative behavior. The findings demonstrate that the influence of perceived hypocrisy on consumers’ attitude and behavior is affected by negative emotion. Consumers’ internal attribution of corporate hypocrisy affects their perceptions of hypocrisy, prompting negative emotions. The psychological and behavioral mechanism of consumer response to perceived hypocrisy is discussed, thus contributing to the study of corporate hypocrisy.

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